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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Those prospects should get a CTA that leads them to the next step of engagement. (A

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Abandon Your Marketing Automation System!?

LeadSloth

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. Pricing for ABR is set at $2,500 per month for unlimited use. Clever folks.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. Pricing starts at about $300 per month. Was that you?