Silverpop Engage B2B Adds Visual Campaign Builder
Customer Experience Matrix
JUNE 3, 2009
Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. The ability to explicitly direct leads from one contact stream to another is what separates the Engage B2B approach from simple linear campaign flows. But I digress.
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