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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 Low Cost Systems for Demand Generation
do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pricing for a full-featured system was $597 per month—quite a bargain. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March).
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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. The other especially knotty question is the one about company-level lead scores.
| | SALES LEAD INSIGHTS
JUNE 17, 2011 B2B marketing automation: An interview with Will Schnabel
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. That is a clever feature.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming?
| | LOOPFUSE
MAY 26, 2010 Oracle acquires a million lines of code
acquired vTrenz. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. Good/Healthy acquisitions don’t happen on this setting. LoopFuse ,Inc.
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CUSTOMER EXPERIENCE MATRIX First Look at New Marketo Release
| TUESDAY, FEBRUARY 24, 2009
Products including Silverpop Engage B2B (formerly Vtrenz
), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. That resonated with me because I’ve noticed several other demand generation vendors offering features
that cross into traditional sales department territories, such as prospect portals and reseller management
. Tags: usability assessment marketing automation marketo lead management
demand generation release of his flagship product, scheduled for March 3. MORE >>
CUSTOMER EXPERIENCE MATRIX Demand Generation Implementation Survey - Background Results
| TUESDAY, APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz
(Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. Most of the answers for those entries reported features
deployed within the first two months, or made the reasonable selection of 'later', so they could quite well be accurate. last week) but showed several features
as deployed in month three. Hopefully I'll be able to post a more substantive analysis tonight or tomorrow. MORE >>
CUSTOMER EXPERIENCE MATRIX Silverpop Engage B2B Adds Visual Campaign Builder
| WEDNESDAY, JUNE 3, 2009
Silverpop Engage B2B (formerly Vtrenz
) on Monday rele ased its first visual campaign builder, finally matching a feature
offered by nearly all its competitors. The interface takes a creative approach to the conflict between simple presentation and complex campaign flows, using what Silverpop describes as “horizontal video-production-style features
” that lay out each contact stream in a separate row on the screen. The ability to explicitly direct leads
from one contact stream to another is what separates the Engage B2B approach from simple linear campaign flows. MORE >>
WEBMARKETCENTRAL Marketo Releases Marketo Lead Management 3.0
| TUESDAY, MARCH 3, 2009
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management
3.0 With more than 200 new features
, the release is the most significant since the product's initial launch in early 2008. Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features
including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management
3.0, MORE >>
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