LeadSloth

NOVEMBER 16, 2009

Strong Features of CRM. So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Strong Features of Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

OCTOBER 18, 2010

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system. That was hard.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 15, 2010

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

MARCH 8, 2010

That last feature made me think: Marketing Automation systems can also tie into Chatter, and use it as the primary means of communicating with the sales teams. Lead Tracking and alerts are nothing new in Marketing Automation. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

SEPTEMBER 3, 2009

Marketing-qualified leads (MQL), definition should be established together with sales. sales accepted leads (SAL), formally accepted by sales. sales qualified leads (SQL), evolved into an opportunity. An inquiry could be any new lead, also someone who dropped off his business card at a tradeshow, or a download of a whitepaper.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Optimize Lead Nurturing Through Personalized and Relevant Communications. Which content provided the desired lead interaction for which segmented list during which stage of nurturing?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Conference.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

SEPTEMBER 8, 2010

The minimum level of integration is bidirectional synchronization of contacts and leads. But some advanced features make the integration really shine. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. That is relatively easy for Marketing Automation systems to support.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). After – Once leads are sales-ready, they are passed on to the sales team. Social Marketing Automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. I was impressed with FormAssembly: they have a cool-looking form builder that has lots of advanced features in a user-friendly package. Advanced Features. Conclusion.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

JULY 10, 2009

This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Demand generation is not complete without covering Webinars, one of the key lead generation programs. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

AUGUST 10, 2010

Let’s first look at the features of the free versions: Loopfuse. Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 20, 2010

One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. During their presentation they set up a simple webinar campaign on the fly.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JULY 29, 2009

I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. It may not be as “real-life&# as working with the system yourself, but it still gives a good idea of the features of the product. A popular offer for software vendors is the free trial. Conclusion.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100