Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two.
LeadSloth
MARCH 16, 2009
It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement.
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Customer Experience Matrix
JANUARY 7, 2010
But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. I do expect vendors to converge on more standard social media features. Certainly those features will continue to grow. me-too products.
LeadSloth
OCTOBER 20, 2010
One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. That was very intuitive.
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.
Customer Experience Matrix
OCTOBER 19, 2010
This leaves unique features as the only viable strategy for a new firm.* Alsa has some other unusual features. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization.
Customer Experience Matrix
JUNE 2, 2009
Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. Here’s a quick and surely incomplete run-down of those I’ve seen recently.
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