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KoMarketing Associates

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9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. Attractive visual elements for profile image, header image, and background.

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10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. If you’re going to have a brand profile on social media, at least post weekly or monthly, at a bare minimum. Interaction With Community.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

We are interacting with humans and we can’t forget that. Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. In addition, your profile should be optimized for search purposes. We must look at how social is impacting other channels and driving interactions.

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How to Leverage Weibo for B2B Marketing in China

KoMarketing Associates

Weibo has a search feature that is very valuable for identifying target audiences and industry leaders. Weibo has tagged accounts and topics divided into various categories. The tagged categories are helpful to identify thought leaders to follow and prospects to engage. Identifying Target Audience & Industry Leaders.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information.

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20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With features like daily checklists, virtual notebooks (for individual clients/projects), and the ability to save and tag articles we find across the web, it provides a sleek digital alternative to pen and paper. Next time you see a quote on one of our social media profiles, chances are Quozio is responsible! Google Docs.

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Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

Stories disappear after 24 hours, of course… unless you add them to your highlights (those round circles on your profile page, right above where your posts appear). Test the appointment booking feature. Or use a tool like LinkTree to create a short list of links that appear when someone clicks your profile link.