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Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week

Hubspot

We''ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising. New Instagram Feature Allows Users to Tag Brands, From Adweek. Finally, Instagram stepped up this week and started rolling out a helpful Facebook-esque feature: the ability to tag specific Instagram users within photos.

30 B2B Social Media Tips for 2016

KoMarketing Associates

We are interacting with humans and we can’t forget that. 2.  Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. As Marketing Insider Group notes, “Each social media site that you use is a brand embassy, and should represent your home country.” In addition, your profile should be optimized for search purposes.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes. These features go beyond Web page tags to capture data from mobile apps, from ad pixels served on external Web sites, and from other systems via batch data imports. Tealium highlighted the topic on Tuesday with $30.7

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging. Social media expert Neal Schaffer  explains the main features, including headings, formatting, quotes, links, and visuals. ” How to Structure a Perfect LinkedIn Profile by Cox Business BLUE. It might go viral”).

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Simon Laustsen provides a Google+ “cheat sheet” for getting started with the network, covering account setup, tagging, commenting, managing your circles, finding hangouts, rejecting spammers, inviting people and more. 10 Simple Techniques for Google Profile Optimisation for Google+ and Beyond by SEOptimise. Google likely will add more features in time. ”).

Google 146

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With features like daily checklists, virtual notebooks (for individual clients/projects), and the ability to save and tag articles we find across the web, it provides a sleek digital alternative to pen and paper. Why We Are Thankful:  Oftentimes, a number of team members are working together to build out a document (blog posts, keyword lists, page tagging recommendations, etc.).

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

” There’s also a cool, quick demo of a coming group video feature (technology provided via Polycom). Business partners Polycom and Aruba Networks provided the platform integration for these features. New mobile systems management features enable organizations to do a partial data wipe on a mobile device in order to maintain enterprise security without erasing user data.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Users interact and consume content on each of these social media channels differently. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average. more interactions on average. EST), see 11% more interactions than those published during the day (8 a.m. - 5 p.m.). Select Facebook, LinkedIn, and Twitter. Facebook Best Practices.

7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Hubspot

Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Your nonprofit also receives 24/7 support for any technical issues you may encounter with these features. The group is able to tell stories of their dancer profiles, show behind-the-scenes rehearsals, and display instructional videos.

The Ultimate Guide to Facebook Privacy

Hubspot

Facebook enables us to interact with one another publicly and privately; we can create pages and groups and events; we share our age, hometown, the schools we''ve attended, where we work, pictures of ourselves and our friends, our relationship status, our current location, our likes -- you name it. Timeline and Tagging. Secure Your Account. Login Notifications. Login Approvals.

13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Hubspot

Make sure the RSS feed for your blog is also easy to find for visitors who are looking for it (a good place is right near the email subscribe form); otherwise, they''ll get fed up hunting around for it and bounce from your site without subscribing at all. 3) Author Profiles. This allows you to feature your freshest or best-performing content, enticing visitors to stick around for more.

RSS 30

8 Mistakes Brands Make With Instagram

Hubspot

CLICK the link in our profile page to get the recipe or go here - [link] Macros per cake (makes 4): Calories: 169. According to Simply Measured’s study, the Interbrand 100 received over 130 million total engagements in Q4 of 2014 (photos accounted for 93% of those interactions). More info: [link] (active link in profile). Mistake #1: They Lack a Goal-Driven Strategy. Fat: 10g.

75 of the Best B2B Facebook Marketing Tips

Social Media B2B

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. Facebook’s Photos remain the most viral feature of its platform. Use @ tagging strategically. Interaction off the Facebook Page. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. Liking the Page. source ). Facebook Content. source ).

How to Design a Persona-Centric Website Experience

Hubspot

In fact, Gleanster research identifies a direct correlation between the amount of time a prospect spends on a company website engaging with relevant content and the likelihood that those interactions will lead to a sale. Develop Behavior-Based Profiles: What do they do online? Face it: your website isn't just about you. The Importance of Buyer Personas in Website Design.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few. One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands. Features , Social Web , Trends. RWW Network.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

The first wave of marketing automation features for social media is now several years old. It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

The Bamboo Project Blog

Buzz Marketing for Technology

As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. If you do the exercise, please let me know, either in comments or by blogging about it and tagging it with "web2.0wednesday" and "workliteracy." The Bamboo Project Blog. Web 2.0

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. This post offers 10 helpful ideas such as using a custom landing page, tagging fans in photos, using contests, and most importantly – persevering. Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Facebook is an extraordinary phenomenon. Always.

Toward a New Knowledge Society

Buzz Marketing for Technology

Featured. |. Like tagging and Digg andâ?¦ It looks like Web 2.0 Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Complex answers link User Profiles different types of data Evaluations Resource Profiles Slide 33: Each type of data is a feature setâ?¦. how we measure similarity Which features? That depends on salience which is why context is important Tversky Slide 35: Resource Profiles Multiple vocabularies (eg. Slideshare.net (beta).

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

Note: Grab the location code from location-tagged tweets in your search results or from your profile page if you've enabled location-based tagging on Twitter. feature=mhee. feature=mhee. 5. This will add an extra level of interactivity to any website or blog. While this may be true, my guess is that many still aren't aware of just how versatile RSS can be.

RSS 8

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. commented last month that more Web content management system (CMS) vendors are adding marketing automation features. During this time, it’s become clear that marketers need features that go beyond editing Web pages, to helping them do a better job of understanding and reacting to customers. The practical result of such an arrangement is that marketers and their Web teams quickly fall behind in their tagging, and end up with incomplete and unreliable analytics.

Nine Notable Uses for Social Bookmarking

Buzz Marketing for Technology

They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. A web page is a document that utilizes standard codes and commands to link different types of content together. He bookmarked user profile pages for all Digg users who he wanted to track; which gave him biographical and contact information. You can take this concept much, much further by tracking profile information for multiple websites, including social websites, blogs, on-line articles, news storiesâ?¦

Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18]

Hubspot

If you and I are interacting a lot, if I interact with your fan page a lot, I’m going to see your posts more. If we’re friends and we I interact a lot, I’m going to see your content from your profile more. One of the most under utilized features of the Facebook wall is using Facebook's built in @ tagging feature. Short and sweet.

LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!

WindMill Networking

The above image is actually a screenshot direct from LI which looks slightly similar to a FB Page ad, only the “Like&# is replaced with a “Recommend&# button.  Of course, above and beyond recommending a business, the LinkedIn Follow Company feature already allowed you to “Like&# a company by following it.  Both websites have ad platforms: FB Ads vs. Direct Ads. 

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

The Ultimate List: 24 of the World’s Largest Social Networks

Hubspot

Featured brands have so-called “stations” on the site and community members can interact with these brand pages that offer gifts, polls, forums, photos. 6. ” The site offers check-ins and tagging information in real-time through mobile devices. While it looks similar to Twitter, it also features existing categories to filter updates by. Ameba - Japan.