” There’s also a cool, quick demo of a coming group video feature (technology provided via Polycom). Business partners Polycom and Aruba Networks provided the platform integration for these features. New mobile systems management features enable organizations to do a partial data wipe on a mobile device in order to maintain enterprise security without erasing user data. The content team can then be notified through an annotation feature that draws on the screen and shares those markups with others. Michael J. “I found out I was part of a community.” MORE >>

Use keywords, interact with fans, and engage with groups. Anum Hussain walks through the process of setting up and launching a basic Facebook business page, from choosing a classification and completing basic information through adding features and tracking results–in both text format and a concise five-minute video. Jeff Ragovin offers a helpful guide to changes in Facebook pages (to make them look more like user profiles), iframes (which, despite their drawbacks, do improve flexibility and trackability), sponsored stories, ad targeting, Facebook Places and more. MORE >>

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. Facebook’s Photos remain the most viral feature of its platform. Use @ tagging strategically. Interaction off the Facebook Page. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. Liking the Page. source ). Facebook Content. source ). MORE >>

Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few. One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands. Features , Social Web , Trends. sites have video tours of their features, and in this day and age of added broadband capacity and rich content, knowing how to teach others and communicate benefits of a product is terribly, severely important. MORE >>

If you and I are interacting a lot, if I interact with your fan page a lot, I’m going to see your posts more. If we’re friends and we I interact a lot, I’m going to see your content from your profile more. One of the most under utilized features of the Facebook wall is using Facebook's built in @ tagging feature. Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Winner will be announced Wednesday May 4th. MORE >>