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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Proprietary identity graph.

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Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

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TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. Since this feature hasn’t been heavily publicized, there’s untapped potential for marketers who take advantage of Stories. What are TikTok Stories?

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. Tap Promote.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. But with the hide likes feature on Facebook, you can now keep those metrics private. Have you decided to try out this new feature?

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

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Facebook Hashtag Best Practices That’ll Help You Reach Your Target Audience

ClearVoice

Engaging with and showcasing user-generated content is one of the most powerful tools to getting fans to interact, share, and comment on your posts. In addition to the hashtags, they tag (when privacy settings allow) products in their posts through Facebook Catalog and maintain a subtle yet effective call-to-action. Everything.