Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Many of these features are now being upgraded with AI and ML. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Kaon

SEPTEMBER 6, 2017

As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space. Yesterday, Brand Quarterly released its September issue focused on technology.

Features 0

Features Brand Identity Branding Mobile Marketing 0

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

Fount Media

DECEMBER 18, 2022

If you want to add a little fun and interactivity to your email marketing campaigns, consider using a data-appending. The post Add Fun And Interactive Features To Your Email Marketing Campaigns Using A Data-Appending Email Campaign appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Campaigns 52

Email Campaigns Interactive Marketing Email Marketing Campaigns 52

KoMarketing Associates

JANUARY 2, 2020

In addition, video is now driving more interaction for these account holders. Statistics indicated that video posts were providing 49% higher interactions for marketers. Hashtags also appeared to be a factor in terms of interaction for marketers. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 95

Features Google Ads ROAS 95

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Q: How do they interact with/impact other data/reports in GA4?

Features 90

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 90

Litmus

OCTOBER 30, 2020

Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. Although it only took up one slide and a few seconds during the announcement video, Google’s updated CSS support adds some extremely useful features for email developers. Updated CSS properties.

Features 115

Features Paid Search Agency Class Google 115

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. New features. The post Drift launches features to support sales teams appeared first on MarTech.

Paid Search Agency 88

Paid Search Agency Features Budget Programs Trigger Marketing 88

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Some New Display Features to Refine Your Aesthetics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. But, MADE.com had an app with an AR feature, that realistically visualized how a bookcase I wanted would fit in my living room (next to my favorite Hoji frog art print and the yellow mid-century modern chair I thrifted). Like I’m Goop or something.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Oktopost

JUNE 21, 2023

Today, we’re thrilled to announce a new feature that will transform the way you interact on LinkedIn. Benefits: Supercharge Your LinkedIn Engagement and Relationships The benefits of this new feature are manifold: Increase Exposure: By mentioning relevant individuals and brands, you draw their attention to your content.

Linkedin 62

Linkedin Features Ideal Customer Profiles Work Management 62

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The summary tool uses AI to condense voice and text-based interactions into a short summarization and uncover unknown insights. Qualified’s Qualified GPT adds a number of features. Why we care. Get MarTech!

Marketing AI 92

Marketing AI Ideal Customer Profiles Features Product 92

ATAK Interactive

SEPTEMBER 9, 2023

This seamless connection between HubSpot, an industry-leading CRM and marketing platform, and CallRail, a robust call tracking and analytics solution, equips you with the tools needed to supercharge your marketing campaigns and gain valuable insights into customer interactions.

Hubspot 60

Hubspot Features CRM Analytics 60

Salesforce Marketing Cloud

APRIL 18, 2024

Using that same conversation mining technology, companies can also analyze all of their customer interactions, pulling out pertinent data like top reasons for contact and most effective solutions. Automated problem-solving features free up human employees to solve complex problems with a personal touch.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content! What Is Interactive Content?

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

Valasys

FEBRUARY 28, 2024

Instagram is reportedly developing a new feature called Friend Map , which allows users to see the last active locations of their friends on a map, similar to the existing feature in Snap Map. The feature is currently in internal testing and not confirmed for public release yet.

Features 45

Features Tagging Display Social Media 45

Martech

APRIL 4, 2024

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

Bannerflow

FEBRUARY 2, 2023

And in turn, this has introduced a new opportunity for interactive video advertising. This blog will explore why marketers should use interactive mobile video advertising and how you can launch a successful strategy. What is interactive video advertising? Interactive video advertising differs from traditional video.

Mobile Advertising 52

Mobile Advertising Video Marketing Advertisements Advertising 52

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon. Now they have removed that barrier. Like this post?

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Top Rank Marketing

OCTOBER 17, 2023

The shift to digital made it essential to incorporate more interactive elements in webinars. The post Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo appeared first on B2B Marketing Blog - TopRank®. Strategic Evolution: Initially, webinars were tools for retention and renewal.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Search Engine Journal

FEBRUARY 8, 2023

See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. The post Google Maps Brings A New Level Of Interactivity To Your Journey appeared first on Search Engine Journal.

Google 81

Google Features 81

Outgrow

SEPTEMBER 27, 2021

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. .

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. New Features 1. But that’s not all!

Outgrow 52

Outgrow Features Product Lead Gen 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. New Features 1. But that’s not all!

Outgrow 52

Outgrow Features Product Lead Gen 52

ATAK Interactive

AUGUST 9, 2023

This dynamic partnership between HubSpot, a leading marketing and CRM platform, and AirCall, a robust cloud-based call center software, opens up a wealth of possibilities for enhancing customer interactions and sales processes.

Hubspot 78

Hubspot Features Marketing Management CRM 78

EveryoneSocial

JULY 21, 2021

It’s that time of the month where we get to unveil new features for EveryoneSocial! The TL;DR description is that they allow you to post, share, and interact with video content just like you would with anything else on EveryoneSocial. The post New EveryoneSocial Feature: Public Post Pages appeared first on EveryoneSocial.

Features 98

Features User-Generated Content Distribution Social Media 98

Conductor

NOVEMBER 4, 2021

New flexible segments give users the ability to dig deeper into how their segments interact and highlight the impact their SEO efforts are having on the bottom line. You can access all these features and more. The post Conductor New Feature Roundup | Boost Traffic to Your Website appeared first on Conductor Spotlight.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Salesforce Marketing Cloud

JUNE 2, 2022

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. When it came to prospects interacting with marketing assets, marketers previously needed to run multiple automations to segment effectively and at scale.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Brightedge

AUGUST 30, 2023

Introducing BrightEdge Copilot Now, with the launch of BrightEdge Copilot , marketers can go one step further and not just use AI but interact directly with Generative AI. Importantly, 85% of titles featuring keywords rank in Positions 1-5.

Generation 52

Generation Marketing Automation Services SEO Training 52

Biznology

AUGUST 3, 2018

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. The advantages of interactive video for you and for viewers are clear: The viewer is thinking about your content, not just watching it. You can verify viewing.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Webbiquity

JANUARY 16, 2024

Instead of just listing features, you create a video that tells a story and gets people excited. So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. It’s like turning your content into a game.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Kaon

JULY 25, 2019

To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. The advantage of this interactive application is that the customer is driving the experience,” described Ms. “The

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100