Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Automatic campaign optimization. Lead and account scoring/prioritization.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . Leverage Featured Topics to navigate the coronavirus crisis. Assess your brand health.

Features 92

Features Conversion Press Youtube 92

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 116

Features Marketing Analytics Tools Google Demographics 116

The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

KoMarketing Associates

NOVEMBER 18, 2020

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. Conversation Ads. Ad Engagements. Website Visits. Company Growth Bidding.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Moz

JULY 26, 2021

With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.

SERP 75

SERP Features Content Keywords 75

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Sprout Social

AUGUST 17, 2022

These features speed up response times and allow your team to offer a consistent experience to your customers. Agorapulse’s platform lives up to its namesake with features to help brands keep a better pulse on their social mentions. The most notable features of RivalIQ are the platform’s variety of real-time alerts.

Social Media 123

Social Media Tools Campaigns Media 123

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech. Open the report What is first-party data advertising?

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. They need money, but their mission is free information.

Features 40

Features Google Lead Ranking Paid Search Agency 40

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 96

Features Google Ads ROAS 96

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Read ‘ SEO and the future world without cookies ‘ by Search Engine Land contributor Adam Audette for more information on what a cookieless world will look like for SEO and PPC marketers. Why we care. Get MarTech!

Features 125

Features Google Privacy Eye-Tracking 125

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SalesIntel

JANUARY 30, 2024

Additionally, we’ll delve into the unique features of SalesIntel’s open directory, shedding light on how this platform can significantly streamline finding the right contacts. Real-time Updates: Many tools offer real-time updates, ensuring that the information is current and accurate.

Contacts 52

Contacts Press B2B Outreach 52

seo.co

FEBRUARY 26, 2023

With its wealth of features, you can gain valuable insights into how visitors are interacting with your site, from which pages they visit to where they come from and what device they use. However, there are many Google Analytics features that often go overlooked or underutilized. But have you looked at longer trends?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Features Google 98

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 98

Social Media Features Media Curation 98

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Audio Events are structured informally, with a speaker on the “stage.” Scheduled posts. Live audio-only conversations.

Linkedin 108

Linkedin Features B2B Marketing B2B 108

ClearVoice

MARCH 7, 2023

But now, any given search can turn up featured snippets and knowledge graphs answering the query. Keep providing your audience with key insights by optimizing for featured snippets. The majority of zero-click searches are a result of Google’s SERP features. How do featured snippets affect web traffic?

Features 98

Features Optimization SERP FAQ 98

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. This leads to a robust and informed discussion. that are ready to go live.

Features 156

Features Work Management Deliverability Organic Leads 156

Zoominfo

JULY 8, 2021

Features of the Dynamics Integration with ZoomInfo It is common for sales and marketing professionals who use Dynamics 365 to have the customer relationship management (CRM) system open constantly because it is such an integral part of their work. ZoomInfo Enrich , an automated feature that updates and appends data records.

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Conductor

AUGUST 4, 2022

Drive impact by getting the most out of small but mighty feature enhancements. The latest batch of small-scale feature enhancements in Conductor help you make the most of the platform, drive impact, and streamline some of your most critical workflows. Small changes can have a major impact, especially when it comes to SEO.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Salesforce Marketing Cloud

APRIL 18, 2024

Once an agent is matched with a case, they can then use AI to help make intelligent recommendations and predictions and find information quickly. They can isolate trends to inform future service decisions and potential workflow changes. Generative AI can be used to create knowledge articles that improve customer service overall.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. This cookie allows platforms like GA to identify users by device information, location, demographics and, most importantly, a random ID that’s “sticky.”. Unobserved data: How it works and why it matters. Behavior modeling.

Marketing Attribution 113

Marketing Attribution Marketing Analytics Tools Analytics Features 113

Martech

APRIL 4, 2024

This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Valasys

FEBRUARY 28, 2024

Instagram is reportedly developing a new feature called Friend Map , which allows users to see the last active locations of their friends on a map, similar to the existing feature in Snap Map. Additional details: Leaked information originated from a social media post on February 24th.

Features 45

Features Tagging Display Social Media 45

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . So, without further ado, let’s get into the details. .

Outgrow 98

Outgrow Features Product Lead Ranking 98

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. Qualified’s Qualified GPT adds a number of features.

Marketing AI 93

Marketing AI Ideal Customer Profiles Features Product 93

Top Rank Marketing

OCTOBER 17, 2023

These insights can inform who the buyer is, enabling better engagement. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups. Use webinars to inform your nurture strategy, ensuring cross-functional teams are primed for success from the outset.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Envy

FEBRUARY 21, 2022

This new feature sort of slipped by unnoticed, but it’s actually one of the simplest functions to do in HubSpot. Managers who want to keep track of how their team is performing, or which file they’re working on can also use this as all the information is updated in real time.

Hubspot 116

Hubspot Features Press Marketing Report 116

Conductor

MARCH 29, 2022

We found that there has been a shift from transactional to informational results for head terms since 2020. From “Best Printers for 2022” to “Printer Buying Guide,” these are informational sources, providing readers with the answers they need to make a purchase down the line. What does this mean? Consider the term “printers:”.

eCommerce 115

eCommerce Paid Content Features Trends 115

EveryoneSocial

OCTOBER 18, 2021

That’s why we put together this definitive guide, complete with sixteen employee newsletter ideas to keep your workforce informed and engaged. At one time, employee newsletters were simply used to inform workers about company news and events. What is the Purpose of an Employee Newsletter? Contribute to knowledge sharing and management.

Newsletter 98

Newsletter Tips Customer Satisfaction Work Management 98

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature. Let’s get started! What is Field Mapping?

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Outreach

DECEMBER 20, 2017

Improve Your Candidate Experience While Requesting Additional Information from Candidates in Newton. We are excited to announce the release of our Information Request feature! Employers can use Information Request to collect additional information from candidates after they’ve applied for a job. References.

Features 40

Features Work Management Ad Agencies Webinar Metrics 40