How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. To use the tool, all you have to do is input the three data points you want for a particular Pin: The product or landing page URL. The image URL that you want to feature.
15 Hidden Instagram Hacks & Features Everyone Should Know About
JANUARY 19, 2016
To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. 15 Hidden Instagram Hacks & Features. 1) Get notifications when your favorite people post. Let's say I chose to browse photos tagged with the HubSpot geotag. Just follow those same steps.
13 Essential Features for Taking Payments on Your Website
SEPTEMBER 22, 2015
In particular, people still get nervous about giving their personal and credit card information to online retailers. 13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. So if you're allowing people to authenticate with social logins, figure out other ways ask for more contact information. 2) Authentication/Login Layers. And I'm not alone.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Furthermore, some of these are virtually worthless for search (e.g. Fresh content.
Staffing and Launching Your Content Marketing Program
manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. and information. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. give you information you can’t find anywhere else on the. All rights reserved. So was I.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Users can add checklists, labels, and due dates, and project information is kept in sync across devices. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Enter any URL and find other websites that are similar.
HubSpot Spreads Its Wings
Customer Experience Matrix
JULY 22, 2011
The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. HubSpot didn’t make that claim for its Performable deal, which shows an admirable sense of reality.
How To Build Landing Pages That Convert
JUNE 15, 2016
Visitors typically don’t arrive at your home page by accident – they’re probably already familiar with your brand if they searched for you through Google or typed your URL directly into the address bar. Visitors should reach a landing page after clicking on an ad, to get more information about a product launch, to download a piece of content, or sign up for a newsletter.
Top 100 Marketing Blogs [HubSpot Hot 100]
FEBRUARY 23, 2011
Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Hopefully the HubSpot Hot 100 list will make it easier for marketers to discover new blogs to build their online marketing expertise. Build Your Own HubSpot Hot 100 List!
May Release 5.41: Studio Enhancements + Future Features
MAY 10, 2016
This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. During the week, our team was able to plan and research some substantial, multi-sprint features, as well as knock out a bunch of smaller improvements to the platform. Experience URL Updates.
57 Basic Marketing Analytics Terms Everyone Should Know
FEBRUARY 6, 2015
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. This metric can be found in HubSpot. Annotations.
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
Creating clean URLs without dynamic characters. When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. Take this URL, for example: [link].
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
DECEMBER 3, 2014
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Also note that Twitter only automatically pulls in information from a link when you use Twitter Cards, not for regular tweets. But where did each social network find that information? HubSpot. Or worse, none at all.
10 Fresh Ways to Get Better Results From Your Blog Posts
OCTOBER 3, 2014
You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts. 2) Shorten your post''s URL and use it to link to your post on social networks. Short URLs are way easier to share and remember than their longer counterpart. Congratulations! Right? Like this idea?
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. 3. Reach You never know who’s reading the information. Use the information to turn a cold call into a warm call. . One of the best features of having a LinkedIn Premium account is being able to use Advanced Filters in search. Or use the “ Pulse ” feature on your LinkedIn dashboard. Tweet You need to rethink the way you use LinkedIn. It should be compelling.
25 social media listening aids to increase your hearing
APRIL 21, 2014
71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. One of is best features is that it can compare multiple keywords. Does your business listen?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” It takes all the information in your profile and coverts it to a simple resumé that you can print out.
10 Time-Saving Tools for Managing Your Social Media Following
NOVEMBER 5, 2015
Find relevant users to follow using “Copy Followers” feature. Here are a few of the tools most noteworthy features: Sorts tasks by priority. There is often key information about people in their Twitter bios that can be used to learn more about them. Here are a few of the tool's most valuable features: Audience analysis across all platforms. Ones that actually work.
What Are UTM Tracking Codes? [FAQs]
SEPTEMBER 17, 2013
Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web. An example of UTM codes is highlighted in the URL below in orange: [link] ?utm_campaign=blogpost
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
MAY 22, 2013
Users don’t even have to fill out a form -- since their information (Name, email, and username) is already pulled into the card. For now, this is only available as a feature in Promoted Tweets -- a paid feature of Twitter Ads. We can think of tons of ways you could get the most out of this new feature. Can you really qualify the person as a lead with this information?
How to Use Excel to Run a Blog Content Analysis
JULY 15, 2015
To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. At the very least, this will normally include views, the URL, author, and publish date. At this point, your URLs on both tabs should match. just in case.).
Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
SEPTEMBER 9, 2015
When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Today, on stage at INBOUND15, I got to announce a collection of new HubSpot features and marketing tools that we believe will make things better for both marketers and their customers. If you fully host your website on HubSpot, you'll get it.
9 Silly Pinterest Mistakes Only Rookies Make
JUNE 16, 2014
Companies who have not yet switched their accounts to a Pinterest business page are definitely missing out on some key Pinterest features. With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy. More pins the better, right? Not exactly.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. shared link preview thumbnail (the featured image hosted on your blog post or web page) is displayed in 156 px by 116 px. Facebook Best Practices. and 3 p.m.
A Simple Guide to Creating Social Media Sharing Links for Your Ebooks
JULY 19, 2012
If you've ever downloaded an ebook from HubSpot , you've probably spotted the social media sharing links we include in all our text-based content. It shows to their followers that they're someone worth following because of the useful information they share, making them a valuable contributor to the social networks they populate. Think about it as social sharing enablement! Easy peasy!
How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
SEPTEMBER 30, 2011
This classification will help you rank in more relevant searches and provide relevant information fields on your page. The business option also asks for further location information. Complete Basic Information. You will next be prompted to fill in your basic information. Add your website URL and a brief bio in the ‘About’ section. Connect with HubSpot
A Beginner's Guide to Retargeting Campaigns
NOVEMBER 20, 2014
List-based retargeting works after you already have someone''s contact information in your database. Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information.
Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
OCTOBER 10, 2013
On that landing page, visitors can share their personal information (a name, email address, phone number, etc) in exchange for an offer -- whether that be an ebook, coupon, infographic, or any other piece of content. So think about a board topic that can feature helpful content that will also generate leads. HubSpot customers, you''ll find this under the Sources report.)
Want More Traffic to Your Website? Try These 5 Tools & Tips
JULY 22, 2015
HubSpot customers can use the Keyword Tool do just that. If you use the HubSpot Marketing Platform, our software will recommend SEO improvements for your different blog posts, landing pages, and website pages. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. There are many things you can do in eight minutes or less.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Will the blog be part of your corporate site or have its own unique URL ? The more common practice today is to treat the blog as a section of the website, often with a URL like company.com/blog. An alternative approach is to treat the blog as a separate entity with a meaningful URL. Informative? Features. Why are so many companies now embracing blogging? Location. Author(s). Sassy? Design.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Ahh, of course.
35 Tech Terms Translated Into Plain English
JULY 17, 2014
permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). Alt Text.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Frequent best-of honoree Kristi Hines reveals techniques for evaluating your competitors’ strategies and success on Facebook, such as using the “ link.getStats console that will give you basic statistics about any domain’s popularity on Facebook” and viewing a competitor’s raw Facebook data, information, categories and more through the Facebook Open Graph.
The Top 10 Best Resources to Learn About SEO
FEBRUARY 24, 2015
This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings. 5. HubSpot has a five-step guide that checks your website against your competition. You Google it, right?
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
How can you capitalize on the Advanced Segments feature in GA? The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Ways to Make Your Marketing Analytics Actionable by HubSpot.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. and a Google bot! 1) Webmaster Tools.
Is Parallax to Blame for Poor SEO?
JULY 21, 2014
Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. (Go ahead and click -- I''ll wait.). Take note that they all have to do with website content, not the code for parallax itself. 1) One URL for all that content means lower searchability and fewer internal links. Find out how by reading this post written by the HubSpot Design Team.
What to Do When Your Twitter Account Gets Hacked
APRIL 7, 2014
stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. In reality, most hackers gain access to sensitive information by exploiting our own complacency. Also, never send personal information via email as a reply.
25 Clever Ways to Grow Your Email Marketing List
MARCH 28, 2012
Then feature that tab in the Views and Apps section of your new Facebook page design. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source. 9) Collect email addresses at offline events like trade shows , and import them into your database. Include a URL to an online signup, and allow readers to opt out of direct mail.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content. Everyone will have his or her own way of capturing this information, but an Excel Spreadsheet is a good place to start. HubSpot Keyword Tool. The screenshot shows you where to find this feature on your dashboard. Let''s dive right in. Conclusion.
Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
JANUARY 14, 2016
Only with this information can leadership address issues, make changes, and improve their employee engagement. To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. But the tool provides a lot of other useful features. Full disclosure: HubSpot is a TinyPulse customer.). 4) Weekdone. 10) Hppy.
Rebranding Your Company? How NOT to Kill Your SEO in the Process
JULY 21, 2015
You’ll need to add and verify both sites in GWT to take advantage of Google’s Change of Address feature (more on this later). If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Do your old site and new site have the same pages and URL structure? Considering a rebrand? Back up.