Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. If you have a large audience, you can break down this information to learn more about your audience and find out which sectors or areas to target in your business. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Structured data is also at play here.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. What does it look like to replace these physical features with digital assets?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

MAY 14, 2019

Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. Several of HubSpot's products start out free. Video testimonials.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The end result? A blockbuster brand or product video. In-Stream Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Paid Search Agency 101

Hubspot

MAY 29, 2019

HubSpot Marketing. HubSpot has several tools to help you grow your business, no matter what stage you're at. From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.).

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Social media. Add social media buttons to your blog to encourage readers to share your content. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

markempa

MARCH 16, 2015

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

MARCH 17, 2020

On your website, make your contact information easy to find. If you have business pages on social media platforms, be sure to link back to your website, provide your store location, and include contact information as well. Next, your URL structure should be informative. It should be labeled clearly on your webpage.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics.

Course 87

Course Top of Funnel Content Marketing Copywriting 87

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Automation 100

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. A fan of my writing? My manager?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Hubspot

DECEMBER 3, 2014

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. So, how do you ensure each of your social networks pulls in the image you want it to?

Tagging 28

Tagging CMS Development Optimization Social Networks 28

Hubspot

OCTOBER 17, 2018

Part of a social media manager's job is to filter through which platforms are or aren't relevant to their industry -- or, more importantly, their audience. Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer's attention. What Is Quora? What Is Quora? Follow Users on Quora.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Biznology

FEBRUARY 24, 2014

But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

AUGUST 30, 2016

Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. Live streaming can be used for a number of different event types, as well.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

OCTOBER 3, 2014

2) Shorten your post''s URL and use it to link to your post on social networks. Short URLs are way easier to share and remember than their longer counterpart. to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks.

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

The Lead Agency

NOVEMBER 15, 2017

Part of the reason for the rising interest in Influencer Marketing comes down to technology having a dramatic impact on where we source information and whom we trust. Many modern influencers have access to wide audiences through digital channels, such as blogs, webinars and social media. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s most commonly used for paid social and display ads.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 22, 2010

Research shows that internet users are increasingly turning not only to Google and search engines, but also to social media sites for news and information. That's why we're excited about LinkedIn's new news-sharing features, announced yesterday. Here's a quick, 47-second overview of the enhanced features.

Linkedin 28

Linkedin Features Content Lead Ranking 28

Hubspot

MARCH 18, 2015

After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. An Example.

Ideal Customer Profiles 28

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 28

Hubspot

OCTOBER 26, 2012

Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched). Now, other pinners will more easily be able to discover more information about your business.

Features 28

Features Marketing Websites Domain Profiling 28

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

JULY 19, 2012

If you've ever downloaded an ebook from HubSpot , you've probably spotted the social media sharing links we include in all our text-based content. It shows to their followers that they're someone worth following because of the useful information they share, making them a valuable contributor to the social networks they populate.

Social Media 28

Social Media Media Landing Pages Hubspot 28

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. Look at how HubSpot lays out their resources navigation. Social proof builds trust and helps increase conversions.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Marketing Insider Group

SEPTEMBER 21, 2020

Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Your blog post URLs will contain information that makes it crystal clear to searchers – and search engines – what your content is about: [link]. Sharing the content on social media.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

AUGUST 10, 2011

In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. The URL's potential reach (the total number of followers of the people who tweeted the link).

Tools 28

Tools Content Webinar Metrics Landing Pages 28

Hubspot

JULY 17, 2014

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? A permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here.

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Hubspot

APRIL 7, 2014

A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. In reality, most hackers gain access to sensitive information by exploiting our own complacency. I''ll wait.

Twitter 28

Twitter Godaddy Domain CAN-SPAM 28

Hubspot

JUNE 8, 2010

As the web becomes more social and an increasingly important part of a marketer's day, the web browser is turning into one of marketers' most useful and powerful tools. Browsers are how most of us use social networks like Facebook. If you use Twitter, you likely see hundreds of shortened URLs every day. ly or TinyURL.

Marketing Management 28

Marketing Management RSS Marketing Budget Budget Programs 28

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. Right now, SlideShare doesn''t allow you to select a preview image for social networks.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

NOVEMBER 18, 2011

Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28