Martech

DECEMBER 15, 2023

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video. This feature was previously available for other types of records and has expanded to contacts.

SMS 106

SMS Bundling Terms and Conditions Opt-out 106

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. What does this mean for you?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Publish videos and posts with more than four images to your personal LinkedIn accounts. Learn more in this video.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

KoMarketing Associates

JANUARY 27, 2015

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). A previous client in the enterprise software space launched new product lines and features throughout the year. What type of technical questions are customers asking?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Types of Content Automation Tools Social Media Scheduling Tools: These tools automate the process of scheduling and publishing content on social media platforms.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Marketing Insider Group

MARCH 30, 2021

Another may have the role of driving demand for the product or working with the sales team to ensure they have the information and resources to sell the products effectively. Source: HubSpot. What features perfectly fit your ideal audience? How often do they publish content, and which channels do they use?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples. Tableau Software.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

JANUARY 24, 2022

LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 HubSpot Sales 4.10 Hosts Nick and Armand feature guests who dive right into hyper-actionable tips and takeaways that sellers like you can test out moments after tuning in with its no-fluff format. Top Sales YouTube Channels 3.1 Sales Hacker 3.2 Sales Feed 3.3

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

SmartBug Media

MARCH 25, 2020

Most software platforms have this as a built-in feature, but it’s a good idea to have a backup in case something goes wrong ( Camtasia is a good option). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. LinkedIn may be a good place to promote if your people spend time there. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Content Featuring Quotes and Interviews. 4 Content Types That Get Non-Organic Traffic, According to Content Strategists. Data-Driven Content. Emerging Trends.

Traffic 101

Traffic Organization Content Thought Leadership 101

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. Review key features and find out which will work best for you. HubSpot Sales Lead Software. If you’re looking for a robust sales solution, consider HubSpot’s Sales Hub. LinkedIn Sales Navigator.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. They help build awareness of the company’s capabilities and expertise while offering industry knowledge and informative content.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. 69%) and Facebook (.77%).

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

KEO Marketing

MARCH 2, 2015

You might view LinkedIn as the quiet workhorse of the social media world. A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups.

Linkedin 48

Linkedin B2B Marketing Paid Search Agency Planning 48

Hubspot

DECEMBER 23, 2020

Currently, personal pages don’t offer the same range of publishing tools. Step 2: Click on “Publishing Tools.”. In the left menu of your business Facebook page, click on “Publishing Tools." This will bring up a list of all published posts, as well as options to see your scheduled posts, drafts, and expiring posts.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Hubspot

MARCH 18, 2020

Published Posts Analytics Report. The Published Posts report shows the number of social posts published across your social accounts during a specific time period. The Clicks report displays how many clicks you get on your social posts published through HubSpot. HubSpot Social Media Software. Tweet Deck.

Social Media 100

Social Media Analytics Media Work Management 100

Sprout Social

NOVEMBER 11, 2021

You reach out on the company’s web chat feature for help. But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. HubSpot Academy: Remote Sales Training Lesson. Specialization: Digital selling for B2B teams, LinkedIn and financial services. Dan Swift and the team at Empire Selling.

Training 141

Training Top of Funnel Resources Work Management 141

The ABM Agency

MAY 26, 2023

Exploring a range of resources, including corporate websites, social media accounts and sector publications can provide useful information to customize your account-based marketing plans for each target. Additionally, LinkedIn Sales Navigator provides insights into organizational changes and potential opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

nDash

APRIL 7, 2022

Should I invest more time on LinkedIn? Use these insights to measure the following on Facebook, Twitter, Instagram, Pinterest, and LinkedIn: Page impressions and reach. As one of the most popular analytics tools, HubSpot has a reputation for helping companies attract prospects, generate leads, and manage existing customers.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. SEO can help inform better business decisions, including better blog topic development. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91