Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Poor internal linking structure.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Only B2B

JULY 21, 2023

It involves partnering with content syndication platforms or networks to distribute valuable and informative content to a broader audience beyond a company’s owned channels. According to HubSpot , companies that focus on generating high-quality lead through content syndication experience a 45% higher sales achievement.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Hubspot

JUNE 1, 2012

What about links to your lead-gen offers, surveys for feedback, visual content, or questions to spark discussion? On the HubSpot Facebook page , for example, we tend to publish about 4 to 5 posts per day. 5) I've heard that Facebook's page guidelines do not allow contact information in my business page's cover photo.

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Hubspot

DECEMBER 20, 2011

If you're not actively sprinkling in your lead gen content like webinars, downloadable ebooks, and other offers, you'll surely miss the mark. Don't waste you and your fans/followers' time with useless information. Share information that informs, engages, interests, and educates your target customer.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

JANUARY 5, 2012

To the landing pages for your lead gen offers. Marketing Uses: At first glance, Facebook's Comments Box sounds a lot like the comments feature on your blog, right? Chances are your employees are on Facebook, too, and it's likely they're already sharing information, content, and updates about your brand.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

NOVEMBER 18, 2014

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

SmartBug Media

SEPTEMBER 23, 2020

Luckily there were several great sessions around lead generation this year at INBOUND. Our SmartBug® strategists and consultants have compiled today’s session highlights and are sharing their top insights around lead gen. Optimize URLs and invest in single use URLs. John Lawson, ColderICE Media (@ColderICE).

Lead Generation 105

Lead Generation Generation Leads Lead 105

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Webbiquity

MAY 20, 2014

Devanshi Garg showcases five websites that use HTML5 to “create graphical and feature-rich web experiences that blur the line between entertainment and digital marketing,” including the marketing site for the movie Gravity , on which visitors can “initiate a 3D spacewalk experience through their browser using HTML5 and WebGL.”

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Hubspot

JULY 31, 2012

As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And from there, you can convert them into leads! Pause for a moment to think. The best times to post are between 10 a.m.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28

Hubspot

JUNE 16, 2014

Companies who have not yet switched their accounts to a Pinterest business page are definitely missing out on some key Pinterest features. With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy.

Lead Gen 28

Lead Gen Ideal Customer Profiles Paid Search Agency CAN-SPAM 28

Hubspot

JANUARY 15, 2013

We marketers need our prospects to provide us with their contact information, because once we have that, we can define these people as leads and funnel them into our various marketing campaigns. Follow these steps to help you determine what information you can (and should be) asking for on your forms. Seem like a tall order?

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. If you directly upload a link to LinkedIn, LinkedIn updates strip the URL of any tracking token you may have attached.

Linkedin 28

Linkedin Twitter Facebook Social Media 28

Hubspot

FEBRUARY 29, 2012

Here's what you need to know to make the most out of the new design and all the features it has to offer. ” Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section. How to Set Up Your New Facebook Page Design. don't you think?

Facebook 28

Facebook Design Hubspot Custom Publishing 28

Hubspot

OCTOBER 10, 2013

Here''s the difference between the two: Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it''s not the final destination before someone gets to a landing page.

Lead Generation 28

Lead Generation Generation Practices Leads 28

Hubspot

JUNE 28, 2012

Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results. Every landing page should have an attention-grabbing headline that clearly indicates what the offer its featuring is about. 1) Punch Up Your Headline. 2) Shorten Your Copy.

Landing Pages 28

Landing Pages Privacy Policies Sales Qualified Leads Privacy 28

Single Grain

MAY 26, 2020

Generate meaningful leads and establish a loyal customer base. Address customer queries in real-time and proactively provide relevant information to users. Now that we have a better understanding of why lead bots are an essential aspect of your lead-generation journey, let’s jump into it!

Lead Generation 139

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 139

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Lead Management Market Heats Up : Comments Laura -- Well said! Lead farming? Direct marketing lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 9, 2013

This is probably the biggest mistake I hear out there -- people create a "dummy" personal account (like Holly HubSpot) to create a brand page (like HubSpot). Whether it''s to a blog post, a piece of lead-gen content, or just an "about us" page , links are opportunities for interested folks to get to know your company.

Facebook 28

Facebook Lead Gen Business Ideal Customer Profiles 28

Convince & Convert

JULY 15, 2016

Watch the video to watch a guided demo with Aaron and learn more about its most powerful features! So I’m not going to go through all of them, but you can see that we’re getting more and more information from the prospect and we are getting a deeper level of engagement as people go through it. Jay: Hey, everybody.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Optinmonster

FEBRUARY 19, 2024

Most businesses include a plain-vanilla description of who they are and what they do, but that information doesn’t have to be boring. Your bio can help you find leads on Twitter if you include the following details: Links to your best or latest content. A link to download lead magnet content.

Paid Content 93

Paid Content Lead Generation Lead Ranking Lead Scoring 93

Hubspot

MAY 10, 2012

You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? That way we can, you know, drive traffic to our website and generate leads.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28