The Point

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Let me count the ways: 1.

Webcast 100
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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? There’s a move towards “all-in-one” marketing platforms.