KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Did you help a “name brand” enterprise?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Search Engine Journal

DECEMBER 6, 2022

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.

Relevance 105

Relevance Features Google Content 105

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.

Features 103

Features API Customer Satisfaction User-Generated Content 103

Salesforce Marketing Cloud

JUNE 2, 2022

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. We are meeting this trend of database investment with the new Database Exports feature. Einstein: Einstein Engagement Frequency “What-If” analyzer.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

Features 156

Features Product Tips Work Management 156

Salesforce Marketing Cloud

DECEMBER 14, 2023

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. A lot of the effort for those advertisers is the menial reformatting of videos to fit the right aspect ratio and stuff; so I can certainly see how that would be helpful for smaller organizations,” Frank said.

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. It is designed to help Shopping creators plan shoppable videos more efficiently.

Youtube 80

Youtube Features Merchandising Sample 80

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Automation 122

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results. Let’s dive in.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Martech

APRIL 5, 2024

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Here are some steps that can help you optimize martech utilization. In your inbox.

Peer-to-peer 95

Peer-to-peer Paid Search Agency SMS Gartner 95

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Why we care. Get MarTech! In your inbox.

Features 117

Features Marketing Analytics Tools Google Demographics 117

Conductor

FEBRUARY 3, 2022

Keep reading to learn more about the newest features in Conductor this month. Take the guesswork out of your SEO optimization to-do list and help your content rank higher. Improve visibility in featured snippet results. But there is another way to outrank your competition: taking advantage of rich snippet features within SERP.

SERP 59

SERP Features SEO Curation 59

Zoominfo

MARCH 8, 2022

Take a look at what each customer is paying for and pinpoint features that are underutilized or not used at all. Then deploy customer messaging highlighting the benefits and value of those features to show them how they can derive maximum value from their subscription.

Features 100

Features Automation Campaigns Product 100

Search Engine Journal

OCTOBER 4, 2021

Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors appeared first on Search Engine Journal.

Features 107

Features Google Marketing Websites SEO 107

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Note: rarely, if ever, will one organization employ every one of these features. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Hubspot

JUNE 26, 2020

In fact, YouTube even offers a number of tools to help you create the content your fans are craving. In this blog post, I'll highlight seven of the most valuable YouTube features that can help you get more video views. Tools That Help Boost YouTube Views. YouTube Studio Features. Channel Dashboard.

Youtube 101

Youtube Features Keywords Click Rate 101

Outbound Engine

AUGUST 6, 2020

Use these five LinkedIn features to help your business and boost your professional reputation. How this LinkedIn feature can help your business: There is really no downside to continuing education. Did you realize LinkedIn offers an events feature similar to Facebook’s popular events system? LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. Intent data can also help sales reps stay up to date on emerging trends and changes in their market.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. What are third-party cookies?

Features 126

Features Google Privacy Eye-Tracking 126

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Features 86

Features Google Conversion Forecasting 86

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 96

Features Google Ads ROAS 96

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 92

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 92

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. Scheduled posts.

Linkedin 109

Linkedin Features B2B Marketing B2B 109

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. To counterbalance this, Google is rolling out a new feature called “calculated metrics.” Our conversions attribution helps you understand the real impact of your content on business metrics.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Conductor

AUGUST 4, 2022

Understanding your customer’s voice, their core problems, and how you can help them by creating value-driven content must be the first steps in any optimized content creation process. Drive impact by getting the most out of small but mighty feature enhancements. Small changes can have a major impact, especially when it comes to SEO.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Essential tools available on all Sprout plans. Spike Alerts and Inbox Views .

Features 101

Features Brand Identity Branding Paid Search Agency 101

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Why we care.

Tools 79

Tools Brand Identity Branding Comparison 79

Search Engine Journal

MARCH 9, 2022

6 Features That Will Help You Rank High [Review] appeared first on Search Engine Journal. Learn how to make your website SEO-ready and beautifully designed with Tilda website builder. The post Tilda: An SEO-Friendly Website Builder.

SEO 92

SEO Features Marketing Websites Design 92

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111