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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

Predictive features in a CRM show you which customers to target more aggressively. The best CRM products include HubSpot, Salesforce, and Zoho. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Google Analytics is still the tried-and-true first stop for this information.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. SEO or on-page lead generation tools. A good lead generation tool provides you with valuable features rather than “pretty” features.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io There are three most popular and reliable CRMs for B2B businesses – Hubspot, Salesforce and Leadsquared.

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Assessing Your Marketing Technology Stack

Heinz Marketing

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them?