Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. Where that traffic is coming from is equally exciting. As you wish: Source: Google Search Console.

Hubspot 74

Hubspot Traffic SERP Template 74

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Ranking Lead Scoring 94

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. WHY IS IT NOT HAPPENING? See Upworthy’s take on effective headlines today. Unparalleled.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Improve SEO best practices. 9 percent?! The good news? Image Source.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. 5 SEO Success Stories To Inspire Your 2021 Strategy.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 76

Features Google Work Management SERP 76

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” All things SEO: technical, on-page, and off-page. What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. How to Rank #1 on Google. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots. Embrace Complex Clusters.

Lead Ranking 77

Lead Ranking Lead Scoring Hubspot Google 77

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MAY 26, 2021

Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Google Analytics Google Analytics is a free web analytics service. This increased their organic traffic by 214% in just 4 months.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Google Analytics Google Analytics is a free web analytics service. This increased their organic traffic by 214% in just 4 months.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Ranking 69

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

DAGMAR Marketing

OCTOBER 20, 2020

Are you familiar with local SEO but want to get better performance from this essential marketing tool? Or are you just discovering how important local SEO is when your business depends on customers in your geographic area? If you haven’t implemented good local SEO practices, you’re missing out on potential business.

SEO 71

SEO Tips Lead Ranking Lead Scoring 71

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? That’s Google Suggest, otherwise referred to as its autocomplete feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

JUNE 26, 2020

Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website. In this blog post, I'll highlight seven of the most valuable YouTube features that can help you get more video views.

Youtube 101

Youtube Features Keywords Click Rate 101

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Hubspot

NOVEMBER 11, 2019

Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword. For example, the image below shows two SERP features — a video carousel and “People Also Ask” box — above the first organic result. Optimize for Featured Snippets. Consider Google Discover. Sitelinks. The Perfect Trio.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

ClearVoice

MARCH 26, 2024

The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. Adobe Analytics: This enterprise analytics solution offers advanced features like real-time analysis.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This may seem like a cheap tactic to hoard traffic, but it's not.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). Its primary function, however, is identifying top performing content through its content insights feature. What does the Yoast plugin do?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? What is SEO? Now that you understand what SEO is, let’s talk more about why it’s so important. Why is SEO Important?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

SmartBug Media

JANUARY 31, 2024

This momentum not only drives traffic to the site but also converts visitors into potential customers. If you’re aware of your audience's needs, you can tailor your website content and features to your customers. Ready to elevate your website's performance and avoid critical SEO mistakes?

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Ranking 69