SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. There are three different pricing options available based on your needs and desired features. Once the account and store is set up, you can begin to integrate with HubSpot.

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. 5 SEO Success Stories To Inspire Your 2021 Strategy.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Brandpoint

JULY 11, 2022

Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. From going back to marketing basics to covering trends, HubSpot can help answer marketing questions.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

MARCH 26, 2020

Your company isn't some multinational balloon animal conglomerate — it's just a collective that features three of the top ten most celebrated balloon animal artists in the greater Omaha area. Local Lead Generation Tips. There are several strides you can take to ensure that your local SEO strategy is optimal and effective.

Paid Content 94

Paid Content Lead Generation Budget Programs Lead Scoring 94

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Case studies.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

SmartBug Media

APRIL 2, 2019

Whether you’re a seasoned HubSpot user or are just starting out, this reality applies to you: HubSpot can be sneaky. Here are six sneaky tricks to use in your HubSpot emails and landing pages. This may not be the sneakiest of HubSpot tricks, but it’s one that is easily overlooked. Test in Email Clients. Clear Styles.

Landing Pages 68

Landing Pages Hubspot Display Template 68

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

AUGUST 30, 2017

Here’s how: Tip #1: Repurpose an email response. Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #3: Interview an SME and upload the transcript. SEO expert and business mentor Jill Whalen does this on her blog. Tip #5: Create a roundup post. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Local SEO is a natural, organic, and effective tool for driving traffic to your website.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? What is SEO? Now that you understand what SEO is, let’s talk more about why it’s so important. Why is SEO Important?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. Google Analytics. You can also use plugins like All in One SEO to ensure your content follows the best SEO practices to rank higher. These include resources for SEO and integrations with third-party tools. eCommerce Stores. Online Courses. Marketing: $2.95

Small Business Marketing 105

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 105

SmartBug Media

APRIL 3, 2019

Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building strategy. Just like in life, the relationships that your website pages have with each other and with the Google universe affect your website’s level of popularity or authority.

Link Building 77

Link Building Planning SEO Ad Building 77

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Moz

AUGUST 13, 2019

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. Let’s get to it! What does “building links” mean?

SEO 53

SEO Ad Building Outreach Link Building 53

Unbounce

JULY 6, 2020

Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . 11 Tips to Create Better Lead Capture Pages in 2020. Tip #1 – Know Your Goal. Tip #2 – Create a Compelling Reward. Tip #3 – Pick the Right Form Fields. What’s a Lead Capture Page? or “do I really want this?”

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Hubspot

JUNE 23, 2021

Below, we’ll explain why Facebook's removing its Analytics feature, why you might not need to panic, and alternatives you can use to get similar data about your audiences. Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). Google Analytics. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Valasys

MARCH 5, 2020

If you’re one of the marketers seeking to evolve your content strategy in the year 2020 & beyond, the following are the tips you just can’t afford to miss: 1. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content WOMM De-duplication Top of Funnel 59

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Darren is the ultimate guy for blogging and content marketing tips. He posts on SMM and SEO frequently. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

APRIL 25, 2019

These practices also support Amazon SEO — which we’ll get into later.). Amazon is a remarkable platform because, unlike Google and other search engines, people who visit Amazon are already in a “shopping” mindset. Specific features (such as size, color, material, quantity, etc.). Product Key Features (Bullet Points).

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. Instead, it's all laid out for them on Google as soon as they hit "enter."

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. SEO or on-page lead generation tools. A good lead generation tool provides you with valuable features rather than “pretty” features.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Golden Spiral

DECEMBER 30, 2021

Google is paying more attention to what the user is really looking for and delivering results tailored to that understanding. If you want to go deep, download our Complete SEO Guide. In the meantime, here’s a streamlined version of the process: Type your tentative headline into Google. Your call to action matters to Google.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Navigate the Channel

JUNE 19, 2023

You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. Utilizing SEO techniques is crucial for improving your content’s visibility and search engine rankings. Why should I embrace SEO for my content? It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Content Marketing 65

Hubspot

JUNE 16, 2020

Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. SEO can help inform better business decisions, including better blog topic development. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. Conduct keyword research.

Enterprise Management 90

Enterprise Management CMS Development Marketing Automation Services Marketing Management 90

Optinmonster

DECEMBER 14, 2021

Key Features: Reduce cart abandonment : Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology. Key Features: Real-time event tracking. Key Features: Edit content in real-time and preview your website exactly as your visitors would with its live preview.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125