Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Google has launched this new spot for exclusive shopping deals. New pricing features. Why we care. Dig deeper: Adobe forecasts 4.8% Annual Holiday 100 list. Get MarTech!

Features 83

Features Google Conversion Forecasting 83

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. After investigation, they found Google’s guidance states: “Google Analytics allows for a data processing delay of 24-48 hours. They initially reported that Parse.ly

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. What has Google said? Why we care. What’s new? Get MarTech!

Features 95

Features Google Ads ROAS 95

Search Engine Journal

FEBRUARY 14, 2023

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal. Learn about the updates here.

Features 121

Features Advertisements Advertising Google 121

Marketing Insider Group

MARCH 10, 2021

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Featured Snippet.

SERP 273

SERP Paid Search Agency Features Companies 273

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the … The post Google Removes Key Features From GA4 appeared first on Parse.ly.

Features 52

Features Google Analytics Marketing 52

Search Engine Journal

FEBRUARY 23, 2023

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Features 116

Features Google Campaigns Ads 116

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Combine advanced search features to filter your searches further.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Using some easy features in GA will help compensate for this loss so that you can remain data-informed.

Marketing Attribution 112

Marketing Attribution Marketing Analytics Tools Analytics Features 112

Search Engine Journal

NOVEMBER 16, 2021

As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search Features appeared first on Search Engine Journal.

Features 136

Features Google Tools 136

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Google Ads is renaming some key terms in your audience report and throughout Google Ads.

Features 105

Features Google Ads Segmentation 105

Search Engine Journal

FEBRUARY 16, 2023

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

Analytics 114

Analytics Features Google Sample 114

Search Engine Journal

JANUARY 30, 2023

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

Keywords 113

Keywords Features Google Ads 113

Search Engine Journal

MARCH 14, 2023

Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.

Features 96

Features Google Process Tools 96

MarketMuse

FEBRUARY 21, 2023

Google SERP features, known also as visual elements, are the building blocks of Google’s search results page. Here’s a look at the most common visual elements and strategies for appearing in them.

SERP 81

SERP Features Google Ad Building 81

Search Engine Journal

SEPTEMBER 29, 2022

Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.

Features 128

Features Google Personalization PPC 128

Search Engine Journal

NOVEMBER 24, 2021

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.

Features 141

Features Google Ads 141

Search Engine Journal

FEBRUARY 6, 2023

Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA. The post Google CEO Confirms AI Features Coming To Search “Soon” appeared first on Search Engine Journal.

Features 105

Features Google Conversion Service 105

Search Engine Journal

OCTOBER 27, 2022

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.

Features 105

Features Practices Google Ads 105

Search Engine Journal

MAY 10, 2023

To combat misinformation, Google updates search results with "About this image" and AI-generated image markups. The post Google Launches New Features To Improve Image Verification appeared first on Search Engine Journal.

Features 90

Features Google Generation SEO 90

Search Engine Journal

JULY 13, 2023

Google Bard rolls out major expansion with new features, languages, and availability in additional countries. The post Google Bard Expansion: New Features, New Languages, New Countries appeared first on Search Engine Journal.

Features 84

Features Google Generation 84

Martech

FEBRUARY 8, 2022

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. Image: Google.

Paid Search Agency 93

Paid Search Agency Features Google Ads 93

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. GA4, short for Google Analytics 4, is Google’s analytics platform. What is GA4? Contact us today.

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. These features, currently in beta, are set to roll out in the US over the next few days, with other regions following soon.

Features 45

Features Google User-Generated Content Keywords 45

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features 115

Features Marketing Analytics Tools Google Demographics 115

Search Engine Journal

DECEMBER 6, 2022

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.

Relevance 105

Relevance Features Google Content 105

Search Engine Journal

MAY 2, 2022

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search Engine Journal.

Features 102

Features Google Ads Campaigns 102

Search Engine Journal

OCTOBER 8, 2021

Google is reportedly developing a new search feature called "Big Moments" to highlight important information about breaking news events in real-time. The post Google is Developing ‘Big Moments’ Feature For Breaking News appeared first on Search Engine Journal.

Features 128

Features Google SEO 128

Search Engine Journal

NOVEMBER 16, 2021

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses. The post Google Maps Adds 4 New Features For Local Shopping appeared first on Search Engine Journal.

Features 124

Features Google Leads Lead 124

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 202

Google User-Generated Content Intent Search Marketing 202

Search Engine Journal

NOVEMBER 18, 2021

Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated With 4 New Features appeared first on Search Engine Journal.

Features 128

Features Google Ads Business 128

Search Engine Journal

MAY 9, 2022

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.

Features 98

Features Advertisements Advertising Google 98

Search Engine Journal

JUNE 15, 2022

Explore the various SERP features that could affect the way your business appears to your target audience. Google Search Results & Features You Need To Know appeared first on Search Engine Journal. The post What’s In A SERP?

SERP 132

SERP Features Google Business 132

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. ” The untold story, said Frank, is how Meta’s approach to generative AI is different from main competitors like Amazon and Google. The post Meta launches genAI features for ads appeared first on MarTech.

Paid Search Agency 136

Paid Search Agency Features Ads Marketing AI 136

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Features 101

Features API Customer Satisfaction User-Generated Content 101

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

Paid Search Agency 95

Paid Search Agency Google Ads Media 95