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SEPTEMBER 23, 2010 Do Small Businesses Need Marketing Automation?
The replies are rolling in from the survey of vendor features that I mentioned last week. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( Salesforce.com ). On one level, this broader scope makes perfect sense.
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