Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. publishing. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 23, 2008

in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. I just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. Tags: marketing automation lead management software selection demand generation.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

Customer Experience Matrix

APRIL 21, 2009

One result of interest: how quickly people deploy the features they eventually use. I had expected people to start slow and add more features over time. It seems that by the end of the first month, people have already used 2/3 of the features they will ever use. Not so much. Interesting. Click here to take survey.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

MAY 5, 2009

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. The analysis in my earlier blog posts looked at average deployment rates by feature, without relating those to particular companies. 4 (hare) 0.68

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Click here to read the review, published in April.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Yes, some features apply more to simple marketing programs and others to complex programs. Every company has a specific set of needs that are addressed by a specific set of features.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Most of the answers for those entries reported features deployed within the first two months, or made the reasonable selection of 'later', so they could quite well be accurate. One repondent reported deployment on 4/24/09 (i.e.,

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Here’s a quick and surely incomplete run-down of those I’ve seen recently.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. With a $2,000 per month starting price and a solid mix of features, it sits squarely in the middle of the market. Manticore wants clients to understand that demand generation is a business process.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information. They even cited one demand generation vendor that had turned to them for help. (In adding too many features would harm the vendors own sales as well.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. That is, most marketers understand their job as generating leads and are just starting to implement systems to do this better. And, my car hit a deer. I hit a deer last Thursday while driving to Boston for the Sales 2.0 conference.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

MARCH 3, 2009

As discussed in last Friday's post , I see this is one of two truly key features for making simple campaigns easy to build. This contrasts with generic rule building interfaces, which require users to know which field holds a particular type of data and may require complex specifications for calculations. Simple 2 4 4 6 6 2.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

APRIL 27, 2020

Value for any given period would include: the one-time cost of adding a new system; the recurring cost of operating active systems, and the value generated by each active use case. I also have worked out a physical card game version that would have a number of additional features to make games more interesting and last longer.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

AUGUST 27, 2020

Policy application is often limited to assessing data requests that are executed in other systems but it sometimes includes actions such as generating lists for marketing campaigns. Again, security features may be limited to checking that rules are followed or include running the processes themselves.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

OCTOBER 7, 2018

This really means, what are the unique features I’ll find only in a CDP? It might also mean, what features do all CDPs share and which are found in some but not others?) auto-generating an RFP that lists the requirements for the buyer’s use cases 6. This could go into more detail about the required features.

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

FEBRUARY 4, 2014

the hot new feature is…SEO content rating. What I hadn’t realized before is that at least a half dozen vendors had added or improved features to help marketers build content that attracts search engine hits on selected keywords or concepts. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. This, in turn, lets HubSpot offer features that less well-connected competitors cannot duplicate.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

JUNE 4, 2014

The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations. But the lesson isn’t just that features matter. So failure is the result of poor implementation, not choosing the wrong tools.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

JUNE 16, 2010

Even buyers who assess their needs may need some help figuring out what features those needs imply. The remaining column, Items to Test, lists system features that may be unfamiliar to marketers who have not previously worked with a marketing automation system. You’ll have to do that anyway, during implementation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

MARCH 14, 2017

There’s also considerable variation in exactly what gets automated: some automate campaign assignments but use static content; some automatically run a/b tests and pick the winners; some automatically create customer segments that receive different content; some use machine learning to dynamically generate custom content. Journey framework.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

DECEMBER 4, 2012

MindMatrix already has 30% of its business outside the real estate market and has recently begun to promote itself as a general purpose marketing automation system – or, more precisely, as the “next generation” of such systems. Mindmatrix does a good job with these features. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JUNE 3, 2017

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

FEBRUARY 19, 2018

Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. The result is an estimate of the average value generated by incremental spending in each channel. Content performance analysis.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

FEBRUARY 2, 2017

By then, the managers had already started work on a next-generation platform designed to handle both traditional and online data, using relational databases for one and a NoSQL system (in this case, Hadoop) for the other. The company has recently introduced this to the market as AdVantage.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. Either way, it’s worth a look to see what you’re missing.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. These features also tie into both social media and sales access modules.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

OCTOBER 30, 2014

One important feature of Wise.io The system has sophisticated features to automatically adjust for missing values, outliers, inconsistencies, and similar real-world problems that usually require human intervention. Vendor staff does some basic mapping for each client, which usually takes a couple of hours at most. automation.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 23, 2012

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120