Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. We weed through the noise to bring you exactly what features you need in a financial services CRM. We weed through the noise to bring you exactly what features you need in a financial services CRM. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 107

Marketing Management Research Forrester Customer Satisfaction 107

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Martech

JANUARY 4, 2024

LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. AI Trends by Sector. Forrester forecasts one million U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Automation features, like logging call activity and risk alerts, can lead to better account visibility and improved performance.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. Features like customizable registration forms , email marketing , and social sharing make it easy to spread the word about your event and get more people to sign up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing. Those who are monitoring these trends are winning in the long term. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120

Lead Forensics

APRIL 16, 2024

Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness. AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Doodle: Another popular scheduling tool that allows for quick and efficient meeting booking.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

distribion

DECEMBER 20, 2016

Here are two trends that we are looking forward to in 2017: 1. Forrester Research ). The post 2017 Marketing Trends to Watch appeared first on The Beacon. As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. Marketing automation on the rise.

Trends 60

Trends eCommerce Forrester Marketing Automation Services 60

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey. Featured image by svetazi at Adobe Stock. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Continue your market research (and make clear hypotheses).

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Haeri says the option you choose should accommodate brand needs, including features such as user targeting, CRM list management, and campaign measurement. “Bring your ABM strategy to TV,” Haeri said.

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

Onalytica B2B

FEBRUARY 28, 2019

This trend was also seen when looking at average engagement per AI post – where influencers received 58 % more engagement than media outlets. Digital Trends. Amount of Engagement on Influencer posts featuring media content (Likes & Retweets). Digital Trends. Conner Forrest. So, what does this mean? VentureBeat.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Convince & Convert

DECEMBER 5, 2017

Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. AI Trends by Sector. Forrester forecasts one million U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Typical event registration software features include: Customizable event registration pages : Create web pages specific to your type of event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

distribion

DECEMBER 20, 2016

Here are two trends that we are looking forward to in 2017: 1. Forrester Research ). The post 2017 Marketing Trends to Watch appeared first on Distribion. As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. Marketing automation on the rise.

Trends 40

Trends eCommerce Forrester Marketing Automation Services 40

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

InsightSquared

AUGUST 14, 2019

Many of today’s business applications have begun to integrate more AI-fueled features, which simplify the busy work that keeps salespeople occupied. To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Metadata

FEBRUARY 5, 2024

Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.” But not all is lost. Far from it.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Content Standard

APRIL 5, 2021

Ian Forrest, global marketing officer at New York Life Investments, describes the direction his company took to become more customer centric. Featured image attribution: Yifei Chen on Unsplash. These areas of need might exist within your customer experience or across your industry as a whole.

Top of Funnel 106

Top of Funnel Differentiation Paid Search Agency Thought Leadership 106