Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

MAY 31, 2017

You may need to watch a entire video to find out whether it contains any information you care about. That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. For instance, the smart sales executive can inform the client about an ongoing sale or a discount coupon.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

DECEMBER 29, 2017

Enter self-service, which essentially means more sophisticated business intelligence tools that feature ease of use along with speed and power. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. IBM’s Watson may be the most famous of the bunch.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” However, most B2B content marketing I’ve seen focuses on features and comparisons.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. This gives you an idea for the type of sites you should feature. What do the numbers tell us about the importance of SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80