Hubspot

JANUARY 18, 2012

When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. Just look at, well, every new feature Facebook rolls out. Host a Focus Group. The company starts by tweeting a link to the survey with its hashtag, #LittleThings.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. We're talking about leveraging all the features at your disposal on each social network on which your business is present.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

Hubspot

FEBRUARY 14, 2012

Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. 11 Ways to Give and Get Customer Love.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. million mentions of Wordle on Twitter, up 9,971% from December 2021. It didn’t take long for brands to join the conversation.

Act-On 115

Act-On Brand Identity Branding Social Media 115

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. The latter two are unique and valuable—but underused—channels for B2B market research.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Hubspot

DECEMBER 24, 2014

This video from Oglivy & Mather shows what it might be like if the concept of Christmas was pitched to a focus group -- and it brings up some questions about the strange traditions we all accept. SImply tweet an idea using the hashtag #PrinterWonderland. and have a Twitter account to enter.). 16) The Pita Group.

Advertising Agencies 28

Advertising Agencies Companies Ad Agencies Mobile Advertising 28

Albacross

JULY 2, 2018

If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. In particular, one of Adobe’s Photoshop and Lightroom evangelists, Julieanne Kost, started generating more revenue for Adobe Photoshop than the company’s official Twitter account did.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40