Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Once you see this new image, the new features will be available to you. After July 2009, you can create Custom Fields on Campaign Member Records. Your organization can create up to 500 custom fields.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Do not frustrate field salespeople with requests for brochures and marketing resources. Match leads based on product or industry vertical expertise.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The demonstration was short because the system uses only a few features to deliver them. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Case Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Crimson Marketing

MAY 13, 2015

It’s a spectacularly fertile field. We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. But at the same time, thousands of other start-ups are innovating new ideas around them. Heller: This “platformization of marketing” is a very real phenomenon already.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Users can create questions on the fly, list allowable answers, specify required items, and either map results to database fields or store them separately.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. At the meeting, attended by the iDirect marketing team and representatives from both insides sales and the field sales organization, priorities shifted.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

FEBRUARY 14, 2011

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. This has freed ClickDimensions to concentrate on the building features that are absent (at least for now) in Dynamics and other CRM systems: advanced email campaigns and Web activity tracking.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

The Mx Group

NOVEMBER 17, 2017

We are using salesforce.com as our CRM — how well will it work to support our efforts? You’ll need to use a third-party tool or find someone to assist you with making these adjustments, as this is not an “out of the box” feature. Required fields are marked * Comment Name *. How do we decide which to target?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Marketing Insider Group

MARCH 3, 2011

I then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important?

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Customer Experience Matrix

DECEMBER 3, 2008

Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

ViewPoint

AUGUST 30, 2012

He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. The lead record allows only four user-defined fields. True Influence has existing integrations with Salesforce.com and SugarCRM.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. Hunter also features an email verification tool that can confirm an email address from your existing database as correct or not.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Adobe Experience Cloud Blog

APRIL 4, 2013

You need to know things like: What are all of our fields used for? If marketing does not start “knowing a lot” about CRM processes and looking beyond just the new features of their marketing automation tools, not only will they be unsuccessful with marketing automation, but they will be ineffective in their roles.

CRM 48

CRM Marketing Automation Services Lead Ranking Marketing Automation 48

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. Hunter also features an email verification tool that can confirm an email address from your existing database as correct or not.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. The system also has an “instant polling” feature to embed surveys within any Web page. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

InsightSquared

MARCH 14, 2018

Better communication with R&D: Understanding that opportunities are being lost because of “Features” or “Functionality” gives the sales team leverage in conversations with R&D. Multi-select picklists and free-text fields are a nightmare for data analysis. Feel free to have those fields in addition to the single picklist.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

MARCH 9, 2011

Basically, the fat cats go after larger and more profitable accounts over time and keep adding features to make them happy until their products are just too complicated leaving room for disrupters who come in from below with a easier solution at a lower cost who ends up toppling the fat cats.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

SmartBug Media

DECEMBER 17, 2020

But what if you want to access the best features from both programs in a single system? Step 1: Add Marketo Fields to Salesforce. The first step in integrating your Salesforce programs in Marketo is setting up fields in your Salesforce platform. At a minimum, create these three fields on your lead and contacts objects: Score.

Marketo 82

Marketo Lead Scoring Lead Ranking API 82

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. The system integrates via Zapier with ecommerce products.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Lead Liaison

APRIL 1, 2019

Previously, only limited fields could be mapped from Lead Liaison to external systems. Now, all standard and custom fields can flow from Lead Liaison into your CRM resulting in a deeper integration. Segmenting Organizations – Users now have the ability to use Organization fields to segment their database. Capture Portal.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife. Pricing is based on primarily on email volume.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2009

If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. SFDC" stands for Salesforce.com.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MAY 6, 2010

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. One major limitation is that the system supports only a fixed set of data fields (29 if I counted correctly).

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

APRIL 27, 2017

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Owned by Salesforce.com. Zendesk expanded its product by acquiring live chat software provider Zopim in 2014. ” — AppStorm.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. There’s even a standard feature to reduce activity-based score values by a specified percentage for each day after the activity occurs. Dispositions can be tied to rules to automate follow-up actions.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

SEPTEMBER 23, 2010

The replies are rolling in from the survey of vendor features that I mentioned last week. In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Their buyers need more than traditional marketing automation features.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 10, 2011

Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. The multi-value feature is a way of storing data that would otherwise need a separate table.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Kapost

JANUARY 6, 2017

Engineering efforts and home-grown features can also seamlessly be integrated. Firmographic and demographic fields are key for segmentation, lead routing, and analysis. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” EVERY Contact has an email (preferably a business email).

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95