Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The demonstration was short because the system uses only a few features to deliver them. Each lead is assigned to the first "child" action whose entry conditions it meets.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Crimson Marketing

MAY 13, 2015

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. It’s a spectacularly fertile field. We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Customer Experience Matrix

DECEMBER 3, 2008

Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. The short answer is to “wire up” an Accounts view of your pipeline (leads through close) in your CRM so you can monitor activities at the account level. We are using salesforce.com as our CRM — how well will it work to support our efforts? Required fields are marked * Comment Name *.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. What’s missing from the list is CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. The lead record allows only four user-defined fields.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

MARCH 9, 2011

Just last month, we generated over 30,000 leads through inbound marketing. We made an early choice to create the “inbound marketing” category versus joining either the marketing automation category or the Internet marketing software category. Free 30 Day Trial: HubSpot Software. Connect with HubSpot :

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

SmartBug Media

DECEMBER 17, 2020

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. But what if you want to access the best features from both programs in a single system? Step 1: Add Marketo Fields to Salesforce. At a minimum, create these three fields on your lead and contacts objects: Score.

Marketo 82

Marketo Lead Scoring Lead Ranking API 82

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription. A lot of those are photos.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Lead Liaison

APRIL 1, 2019

Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Previously, only limited fields could be mapped from Lead Liaison to external systems.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. SFDC" stands for Salesforce.com.) Results are summarized in the table at the end of this post. This turns out not to be the case.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Heinz Marketing

DECEMBER 16, 2019

Sponsor: Intercom wants more than nice people visiting your website to give you money, so they took that little chat bubble in the corner of a website and packed it with automatic meeting booking, data capture and leads, conversational bots, and more. They now convert 25% of leads through Intercom’s messenger.

Top of Funnel 41

Top of Funnel Marketing Automation Services Work Management Enterprise Management 41

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. Michelle Killebrew. Olivia Ross. Nancy Duarte. Melanie Deziel.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Customer Experience Matrix

SEPTEMBER 23, 2010

The replies are rolling in from the survey of vendor features that I mentioned last week. A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 17, 2009

It added demand generation features later in response to client requests. Among conventional demand generation systems, Pardot is a spin-off from CMS vendor Hannon Hill and Marketbright includes extensive CMS features. This leads to an elaborate metaphor about hiding in coral reefs, but I'll restrain myself.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

OCTOBER 2, 2011

The company is now doing more to help marketers nurture the leads its attracts. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. To be clear, this isn't about building a simpler interface.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. Wave is expected to enable a cloud analytics platform designed for business users.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. Wave is expected to enable a cloud analytics platform designed for business users.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. Wave is expected to enable a cloud analytics platform designed for business users.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

Lead Liaison

MARCH 7, 2018

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Ryan Schefke, Lead Liaison. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. Administrate is a Lead Liaison customer in addition to being partner.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Lead Liaison

MARCH 14, 2018

Lead Liaison provides an introduction to sales enablement. Ryan Schefke, Lead Liaison. Well the main thing is that you can’t stop improvement, you can’t stop changing, You know, if I look at our own company, Lead Liaison, as an example of that, we introduced marketing automation in 2014. Transcription.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Webbiquity

MAY 23, 2017

The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. The results speak for themselves: it got Gigamon 1465 leads and a 43% rise in sales. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Customer Experience Matrix

DECEMBER 13, 2008

For example, pretty much any kind of campaign would involve creating an email, but only some campaigns require adding custom fields to the system database. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. Please comment and ask others to comment as well.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Webbiquity

MAY 9, 2017

And it’s not just arguments over lead quality. The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. But in top-performing organizations, sales and marketing are closely aligned.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Lead Liaison

MARCH 7, 2018

Chris Kipgen, Lead Liaison. So we’re looking at all of those on the frontend before data even go in on the Lead Liaison platform. And this is where Lead Liaison becomes really important. And that’s Lead Liaison. After the click, data sent to Lead Liaison and Lead Liaison does a great job.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20