field Features Google Salesforce.com Software 
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.
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Customer Experience Matrix
DECEMBER 3, 2008
Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything.
Hubspot
MARCH 9, 2011
8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia. We made an early choice to create the “inbound marketing” category versus joining either the marketing automation category or the Internet marketing software category. These lessons apply to any business striving for excellence.
chiefmartech
APRIL 4, 2017
We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them.
Webbiquity
APRIL 27, 2017
Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Google Review Count: 344. Google Review Count: 168. Google Review Count: 145. 1) HelpScout.
Hubspot
APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.
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