WriteSpark

JUNE 1, 2010

Remember, if a product feature is in writing, you have to deliver it. Learn the differences between features and benefits.* A feature's mere presence in the product does not make it a benefit. Resolve your own disagreements about comments made by others; don't make the writer be the referee. Be specific in your comments.

SME 120

SME Copywriting Rules Features 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won't be ready when the product ships. And this mischief often reflects the proverbial Murphy's Law, that "whatever can go wrong, will.". So, with tongue firmly in cheek, here are my top 12 ways that Murphy's Law applies to technical copywriting projects.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won''t be ready when the product ships. And this mischief often reflects the proverbial Murphy''s Law, that "whatever can go wrong, will.". So, with tongue firmly in cheek, here are my top 12 ways that Murphy''s Law applies to technical copywriting projects.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A selection guide to give insights for choosing among product options or models based on sizes, features, or other characteristics.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

AUGUST 17, 2010

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. Enough already," you grumble. Just let me get on with it!" As these examples show, there is a time for selling and a time for delivering and supporting.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. Enough already," you grumble. Just let me get on with it!" As these examples show, there is a time for selling and a time for delivering and supporting.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

FEBRUARY 2, 2010

You can showcase your company's technical experts by naming them as authors of the e-book or featuring them in audio or video clips. You can also embed links to forward the e-book through social bookmarking sites (e.g., Deli.cio.us) and microblogging sites (e.g., Facebook, Twitter). Or, share customer stories and anecdotes in the same ways.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120