Features Related Topics 
The Effective Marketer
AUGUST 20, 2015
The discussion that ensued reminded me that for junior product marketing managers it sometimes can be too easy to fall into the product features trap and lose sight of what a product marketer brings to the table as it relates to messaging and positioning. But wait, you say, aren’t both the same? Not so fast.
The Effective Marketer
MAY 21, 2012
Focus: Product features and functions. Focus: Key features of the new release, benefits of upgrading. For the product demo webinars, you can also select specific segments of the recording and place them throughout the website to give emphasis to certain features of the product. What: New product release walkthrough.
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The Effective Marketer
JANUARY 11, 2010
The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. Good question! Make sure you take those into consideration, especially on tie breakers.
The Effective Marketer
MAY 24, 2012
Most companies are not taking advantage of advanced email marketing features, or even basic segmentation strategies, as the survey points out. ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% Problem is, email is not being used to its fullest.
The Effective Marketer
MAY 27, 2015
You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution. What good is knowing the competitor price and features if you can’t compare it to your own? Others put together a features grid with check boxes showing them versus yours.
The Effective Marketer
FEBRUARY 20, 2013
She has spent the last six years reporting and writing business news and strategy features. About Ashley Verrill. Ashley Verrill is a market analyst that writes for theSoftware Advice. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal.
The Effective Marketer
NOVEMBER 6, 2012
Does it focus on what your product does and describe features? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? Does it use technical terms and acronyms? If you answered “yes” to at least one question, your content might be the one to blame.
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