Features - B2B Marketing Zone

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

MARCH 17, 2017

8 Focus on the benefits, not the features. If you’re trying to get sign off on an influencer software platform, refrain from focusing too much of your pitch around running through each and every feature. Understand the aspects they’re likely to know and what they’re unlikely to know.

Work Management

Work Management Marketing Management Planning Tips

Interview with Rachel Miller

Onalytica B2B

DECEMBER 11, 2017

Rachel is an avid learner which is essential in the fast moving social space and is an adviser to many popular social business applications where she provides feature evaluations to support product innovation. Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup.

Peer-to-peer

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing

How to Guarantee Content Shares From Influencers

Onalytica B2B

APRIL 19, 2018

Rather than working with an influencer to create a piece of content together, or having them to guest-blog on your site, IIC instead relies on just inviting influencer(s) that are relevant to the content topic, to feature in or make a small contribution in one way or another to a piece of branded content.

Top of Funnel

Top of Funnel Content Demand Generation Agencies Work Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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8 Tips for B2B Christmas Marketing

Onalytica B2B

NOVEMBER 24, 2016

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. However, not all brands can justify spending millions on an advert entailing a CGI boxer named Buster jumping on a trampoline.

B2B Marketing

B2B Marketing Tips B2B Budget Programs

Interview with Zontee Hou

Onalytica B2B

SEPTEMBER 21, 2017

In addition to advising companies on digital marketing and content strategy, I also speak, present webinars, lead workshops, and have been featured on a lot of podcasts and videos as a guest. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I love collaborating with others in our community!

Forrester

Forrester Consulting Webinar Metrics Class

Interview with Lilach Bullock

Onalytica B2B

MARCH 16, 2018

We’ll probably some amazing AI digital marketing tools, but also some exciting new features on the worlds’ most popular social networks. Although this technology has existed for some time now, it’s growing and just starting to affect the world around us.

Marketing AI

Marketing AI Social Media Trade Show Conference

How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

FEBRUARY 28, 2019

Amount of Engagement on Influencer posts featuring media content (Likes & Retweets). This gives an indication of the role influencers have in helping media stories reach a wider audience, with influencers creating a more curated news feed for their audience. of Content Shared. Technology Review. VentureBeat.

Marketing AI

Marketing AI Media Advertising Mediums Forrester

Innovate Finance Global Summit – Live Update 12pm

Onalytica B2B

APRIL 11, 2016

Here are the top 10 topics share of voice: It’s interesting to see Startups featuring as the 2nd most popular topic, illustrating how the conference is resonating with the new companies in attendance looking to drive innovation within fintech.

Conference

Conference Startups Outreach Impressions

Innovate Finance Global Summit – Live Update 5pm

Onalytica B2B

APRIL 11, 2016

It’s interesting to see the topic of “Regulation and Policy” featuring higher up the list since the 12pm update. We were interested in looking at which topics were driving the most attention on social media, so we analysed all the posts from the conference to provide a top 10 topic share of voice: .

Conference

Conference Class Impressions Social Media

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

MARCH 22, 2017

Otherwise you’ll end up with inauthentic activations that are worthless to the brand, worthless to the influencer, and do very little to impact the lives of your audience.

Planning

Planning API Advertising Agencies CTR

How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

MAY 3, 2018

The influencer pipeline- featuring network maps from Onalytica’s IRM software platform. You’ve built a relationship with them and collaborated with them to the extent that they actively advocate your brand over your competitors. What you can achieve in 3, 6 and 12 months.

Work Management

Work Management Budget Programs Enterprise Management Marketing Budget

Interview with ?Shep Hyken

Onalytica B2B

MAY 16, 2018

I said it will just cost you your time because I’m going to want to interview executives, and if you’ll be willing to give me the time I would be willing to write a book that features you throughout the book. They even got to the pointwhere they hired a P.R. firm to promote the book.

Marketing AI

Marketing AI Work Management Marketing Management Paid Search Agency

Interview with Robert Levin

Onalytica B2B

OCTOBER 30, 2018

An enterprise company might really want all the different features and benefits, a small business may want some of them, but simplicity is really important. So marketing and selling to the small business is quite a challenge for all of all of those reasons. On top of that small businesses really require simplicity.

SMB

SMB Small Business Marketing Custom Publishing Cost per Acquisition

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

JULY 19, 2018

Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Twitter’s own words on this mission: “As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters.

Work Management

Work Management Marketing Management Peer-to-peer Ethics

Fintech: Top 100 Influencers and Brands

Onalytica B2B

SEPTEMBER 9, 2015

It was interesting to find that many of the individuals also feature on CityAM’s Fintech Powerlist such as Eileen Burbidge, Chris Gledhill, Chris Skinner and Gemma Godfrey. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Fintech.

PageRank

PageRank Branding Brand Identity Marketing Management

Health and Fitness: Top 100 Influencers and Brands

Onalytica B2B

DECEMBER 23, 2015

Some have even secured best-seller book deals and featured in consumer lifestyle magazines. It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands. WHAT ARE THE EXPERTS SAYING?

Lead Scoring

Lead Scoring Lead Ranking Branding Brand Identity

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground.

Top of Funnel

Top of Funnel Lead Ranking B2B Work Management