KoMarketing Associates

JULY 25, 2012

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google.

Features 120

Features Google Tools Transparency 120

KoMarketing Associates

MAY 25, 2022

The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Callout extensions : Focus on specific benefits or features, such as hours, free shipping, or 24/7 customer service. . Including these can increase CTR by up to 50%, according to Google. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

AUGUST 18, 2021

This is followed by features/functionality (60%) and reviews (58%). With that point in mind, B2B marketers may want to consider the top five variables among B2B buyers evaluating solution providers. For example, most buyers (82%) claim that pricing is their top variable. Reaching Out to More B2B Buyers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

KoMarketing Associates

JUNE 8, 2022

The researchers behind the report note that many are now prioritizing personalization and background images as key features in their emails. Most marketers (44%) claimed that they have seen click-through rates rise as well. The Reliability of Email Marketing.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

MAY 6, 2020

Take Advantage of Organic Social Media Features. However, it is also critical to look to specialized features on social media platforms in order to make your event stand out. However, it is also critical to look to specialized features on social media platforms in order to make your event stand out. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 16, 2021

Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

DECEMBER 12, 2019

Another missed opportunity is not filling out all the available fields and features that LinkedIn profiles have to offer. This includes your career pages where you include job listings, your “about” section where you promote your top offerings, and the boxes that appear on the sides of the page, like featured groups.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JULY 21, 2020

Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late. Marketers Now Using Facebook in New Ways. Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

DECEMBER 4, 2019

Out of all of the features that marketers are using, Stories leads the way, with 81% stating that they use it to resonate with their main audience. Social Media Today published the “Instagram Marketing Survey Report,” and statistics showed that 90% of marketers are now using Instagram for marketing purposes.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

MARCH 23, 2021

The LBMA conducted its “Global Location Trends Report,” and data indicated that most marketers (more than 40%) believe that the ability to target is the most beneficial feature of location-based marketing. Other notable advantages include the ability to drive sales at the point-of-sale and meaningful personalization.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

SEPTEMBER 19, 2019

Out of all of the features of Instagram that marketers are utilizing, Instagram Stories leads the way, with 81 percent of respondents claiming they use this feature to resonate with their target audience. This was followed by ads (52 percent), Highlights (50 percent), and IGTV (17 percent). Instagram Soars Among Social Media Marketers.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

KoMarketing Associates

AUGUST 19, 2020

While other A/B solutions, such as Optimizely, have more features, they come at a price. Adding banners – The newest Google Optimize feature, launched in April 2020 , allows users to add a prominent banner at the top of a landing page to communicate urgent messages to users. Install the Google Optimize Chrome Extension.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

MARCH 3, 2020

What features are buyers looking for? With remarketing on Google, companies can reach these users with highly targeted image ads designed to bring the user back through new products, deals or features. Questions that need to be asked and answered include: What questions are buyers ask online? What are buyers’ end goal for purchasing?

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

NOVEMBER 20, 2018

New features that were added to the Keyword Planner include: A Cleaner Interface. Search Query Reports (SQR) are a classic Google Ads feature that is endlessly important to making sure keywords are running as effectively as possible. With this feature, advertisers can target users who have searched for a specific keyword in the past.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

JULY 2, 2020

Feature #1? Feature #2? How about both of them, plus a few other features? And it promises relief from a problem pretty much every business in America (and much of the world) is experiencing right now. Test different ad formats, like Facebook carousel ads. Ahh… the dilemma. What one thing should your ad focus on?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? return featured snippets in the search result. The bottom line is, we are now seeing more and more keywords and keyword phrases returning a featured snippet result. Be Patient: Google will have to “trust” your content before it is featured.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 10, 2020

About 50% of marketers have tried new martech or features during the pandemic, while 45% have become more customer centric in their messaging. About 52% have increased marketing spend, and 96% say that their new marketing and service innovations are here for the long run.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

NOVEMBER 28, 2017

While other A/B solutions, such as Optimizely, have more features, they come at a price. Utilize AdWords Specific Features. In recent months, Google has started to roll out a beta for Optimize that adds features exclusively for AdWords. Install the Google Optimize Chrome Extension. Place tracking code on all pages of the site.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

SEPTEMBER 9, 2020

Since the beginning of the pandemic, 50% of marketers have tried new marketing technologies or features, while 45% have become more customer centric in their messaging. In general, 96% of respondents believe that these new marketing and service innovations are here to stay.

Gartner 165

Gartner Fulfillment CMO Statistics 165

KoMarketing Associates

AUGUST 11, 2020

During the pandemic, 50% of marketers said they have tried new marketing technologies or features, while 45% have become more customer centric in their marketing messaging. In general, 96% of respondents believe that these new marketing and service innovations are here to stay.

Fulfillment 156

Fulfillment Differentiation Custom Publishing Statistics 156

KoMarketing Associates

JULY 6, 2020

In particular, eBooks can be utilized to present anything a business wants to feature, making them useful for both B2B content marketers and their target audience. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. The Customer Consumption of Marketing Content.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

JUNE 12, 2017

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. Keywords – Match Types.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

KoMarketing Associates

AUGUST 27, 2019

Another bonus feature that Bench does is to tag businesses that they mention in their posts. Uses the Shop Feature. This is done using the e-commerce shop feature, which allows users to view and browse products directly on Facebook. Featured Photo by Daria Nepriakhina on Unsplash. Screenshot taken in August 2019.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 25, 2017

When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI. This was followed by data management features (45 percent) and marketing management features (38 percent). Forty percent have been at least “somewhat successful.”.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

KoMarketing Associates

MARCH 29, 2018

Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.), Google Search Console (+ New Features). This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JANUARY 2, 2020

Video continues to be popular on Instagram, but previous research suggests that Stories – the feature that allows users to post temporary videos on the platform – are paying off for marketers as well. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

KoMarketing Associates

MAY 3, 2018

Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Pro Tip: Enable this feature to consolidate Google Search Console (Google Organic Search) performance data to a centralized reporting platform. Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

DECEMBER 11, 2019

While some businesses may not think it’s relevant to their particular audience, and they may not feel like their brand has anything to create Stories about, the feature is becoming a key platform within itself.”.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

APRIL 9, 2019

Many of the comprehensive ppc tools also offer their own negative keyword features. All the full-featured landing page creator tools also have split-testing features. Kenshoo’s “full funnel” tracking features will be especially helpful for ppc lead generation marketers who want higher quality leads. Marin Software.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

NOVEMBER 15, 2018

Increased Google features like snippets, new ad placement, voice search, etc. New and increased features are popping up on Google like snippets, different ad placements, reviews, image packs, knowledge panels, and more. There are a few key takeaways worth noting: Increased expectations around content quality. Final Thoughts.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

AUGUST 12, 2020

Available options include amenities, brands, courses, degree programs, destinations, featured hotels, insurance coverage, models, neighborhoods, service catalog, shows, styles, and types. Amenities, Destinations, Shows, Featured Hotels.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

SEPTEMBER 10, 2019

Even if you don’t need (or want) to implement the features listed above now, you may want to in a year or so. Forrester asked about self-service features in detail and found some stark differences between what “Master” B2B ecommerce programs offer compared to novices or even explorers. Think mobile-first.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MAY 22, 2018

This is to say that they do not use many of the features of marketing automation. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

APRIL 10, 2018

For instance, Instagram could offer randomly selected survey respondents to win a gift card or a feature on their official profile. The best email newsletters not only include the latest blog posts (or a featured blog post) from their own website but also have useful information for their audience that isn’t strictly self-promotional.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JULY 11, 2019

The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. This may be one of the best new features of LinkedIn Pages. But it’s the employee post sharing features of these new Pages that we like the most.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

SEPTEMBER 20, 2016

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. Final Thoughts. Have success stories or more questions?

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

AUGUST 10, 2017

A VIP account also grants more access, like adding an exclusive account name, a pinned post on top, more accounts to follow, editing features, and more. Verify Your Weibo Account and Leverage Add-On Features. A verified Weibo account has more customized features for you to make a complete profile.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136