Crimson Marketing

MARCH 5, 2013

Use the “Share” feature to post to multiple groups. We recently ran across an article that gives these helpful 5 tips for doing so effectively. Don’t be a party crasher. Don’t join too many groups. Join groups for your target market. Ask questions systematically: polls.

Linkedin 100

Linkedin Effectiveness Tips Features 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

NOVEMBER 5, 2013

“One benefit of using a full-featured attribution platform is the ability to centralize all performance marketing measurement.” Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

JUNE 28, 2013

Feature image: Courtesy of Business2Community . Feature image: Courtesy of Business2Community Podcasts b2b marketing demand generation lead generation marketing change marketing concepts marketing message marketing solutions sales alignment social media b2b' Sales and marketing alignment is a fairly new term to many organizations.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

MAY 8, 2013

As I stated in my interview, Google+ has features that are lacking on other social media platforms: “Integration benefits any marketer who intends to leverage other Google properties. It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

APRIL 25, 2013

What are the key features? Something we noticed and wanted to share are some key questions to ask ourselves when determining the best marketing solutions approach to a launch: 1. What are we launching? Why will customers/the market care? What’s our value proposition? When are we launching? How is this priced?

Resources 100

Resources Planning Product Advertising Agencies 100

Crimson Marketing

FEBRUARY 17, 2015

People Power: To determine the ideal configuration of corporate marketing channels, products, features and services, first look at what decreases CAC and increases LTV. He then reveals why the demand generation tactics you think perform best now may in fact be all wrong.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

OCTOBER 8, 2013

Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

JANUARY 27, 2014

HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. Mike manages a global marketing team of 60 superstars and heads up all of marketing for HubSpot today.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

SEPTEMBER 17, 2013

This paid feature allows you to really focus in on possible leads and be able to contact them directly. Ads are more tailored to the user and are placed almost seamlessly on the site. It is also incredibly affordable with ads costing only 75 cents to reach 1,000 impressions. Use Inmail to target and contact leads. Social Media B2B ).

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

OCTOBER 27, 2015

The post How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA) appeared first on.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

MARCH 5, 2015

“Robust integrations have emerged as the most desirable feature of marketing technology. .” Marketing managers are working in a grey are when it comes to marketing technology because there is insufficient research available to show which tools pay off and, in turn, gain a vote of confidence. . Lack of Integration.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

MAY 13, 2015

Will start-ups and solutions that focus on a specific feature—aka point solutions—lead the cycles of innovation and continue to be acquired by the major marketing platforms when they hit critical mass, or will the platforms innovate an approach to open integration of a broader ecosystem of third-party software?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

MAY 28, 2015

This article was inspired by my Moneyball for Marketing podcast featuring George Skaff, Chief Marketing Officer at TouchCommerce. The more web experience data you have, the more prepared you’ll be to deliver messaging that actually makes sense and doesn’t make a buyer go “Really, this product again ?” . Originally published on CMS Wire.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

APRIL 9, 2015

The common denominator is that most companies that apply marketing automation – whether they use every feature or just the basics – will see faster growth and post more top-line revenue.” . “These benefits are all pieces of a puzzle that every company using marketing automation puts together in its own unique way.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

MAY 18, 2015

This article was inspired by my Moneyball for Marketing podcast featuring Torsten George , VP of Worldwide Marketing and Products at Agiliance. Originally published on Social Media B2B. Image: Courtesy of Science of Us/NY Magazine. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

AUGUST 20, 2015

This article was inspired by my Moneyball for Marketing podcast featuring Karen Walker, Senior VP of Marketing at Cisco. Make that process smooth enough, and marketing will be seen as a key player in revenue generation. Now, ask yourself again: do you still see marketing as a cost center? Originally published on MarketingProfs.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

AUGUST 19, 2013

This article was originally featured on MP Daily Fix and co-authored by Des Cahill, who is a Senior Data Marketing Strategist at Crimson Marketing. More relevant communications to buyers, which will result in greater sales. Becoming a Data Marketer will enable you to lead your company to the competitive advantage you seek.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

AUGUST 4, 2015

This article was inspired by my Moneyball for Marketing podcast featuring David Karel, former Bizo CMO, and now Head of B2B Marketing at LinkedIn. These five ways to boost your B2B marketing should help you fill your sales funnel and remain competitive in the new, more challenging, marketing environment. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel B2B 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what?

Social Media 100

Social Media Google B2B Media 100

Crimson Marketing

FEBRUARY 9, 2015

Achieving that shared vision between product developers and marketers is a key element of speed in formulating new products and features. That helps create a vision of the product from the user’s eyes, and one that engineering teams are eager to create. ” The Move Towards Simplifying Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MARCH 16, 2015

Staples, which plans 225 closings by year’s end, is rolling out omni-channel prototypes featuring 55-inch screens for online browsing and tablet-armed associates. This article was originally published with Ensighten and inspired by this Moneyball for Marketing podcast, featuring Leo Suarez, SVP of Marketing and Strategy at Toshiba.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JUNE 25, 2013

The in-depth interview, by contrast, features a lot of open-ended questions, like “Why?” Originally featured in Sand Hill . The interviewer only discovered this because of the open-ended nature of the interview. The standard interview approach is to create an interview guide, and this, by its very nature, limits exploratory questions.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100

Crimson Marketing

APRIL 29, 2013

Your message is no longer all about presenting the wonderful features of your product; it’s now about knowing the greatest needs of the end users in your vertical. Below are the five vertical marketing best practices I shared with him for planning and executing a vertical positioning strategy.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

OCTOBER 7, 2013

Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

JANUARY 29, 2014

Link directly to featured products from your emails — don’t make them search your site. 7 in 10 mobile users are more likely to buy from a mobile-friendly site. . Try this instead: Design purchasing tools with small-screen ease-of-use in mind. Social Media Today ). Infographic] appeared first on.

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100