Features Related Topics 
Chris Koch
APRIL 2, 2010
You get fired if you don’t interview people and feature them in your story. Blogs let us feature our subject matter experts (SMEs) not just as brainiacs but as people that customers can eventually feel comfortable reaching out to directly. Journalism has long understood that people respond to other people and to stories.
Chris Koch
SEPTEMBER 23, 2011
I’ve been both a featured “guest star” and an attendee and I always learn something. So I treat Twitter like a reporter rather than a cocktail party host. Learning is social, isn’t it? The best truly “social” interactions I see on Twitter are organized chats.
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Chris Koch
JANUARY 31, 2014
Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website. And they happened despite the video being really hard to find. Should the Industry Try to Capitalize on It?
Chris Koch
SEPTEMBER 23, 2011
I’ve been both a featured “guest star” and an attendee and I always learn something. So I treat Twitter like a reporter rather than a cocktail party host. Learning is social, isn’t it? The best truly “social” interactions I see on Twitter are organized chats.
Chris Koch
APRIL 22, 2011
A website called Kickstarter lets anyone—not just venture capitalists—fund innovation projects featured on the site. Even funding for innovation is becoming more external and social. Social media management and innovation. This shift in innovation has big implications for marketing.
Chris Koch
OCTOBER 22, 2010
We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. And finally, the trade press and general business media are dying.
Chris Koch
APRIL 30, 2010
But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. people can argue about and lobby for new features at any time and CSC responds within the community—there is a vitality to the conversation that satisfies the timeliness and continuity requirements for mobile.
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