Anything Goes Marketing

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

Check out this newsletter issue where they feature the "Game show for geeks". It doesn't just feature their products and promotions but includes "lifestyle topics about home and family, car care, vacation properties and vehicles, smart saving and spending ideas". This goes beyond your product and beyond your company.

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IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

If you've been on IBM's site lately, you may have noticed a new feature. OK, you'll probably notice many new features it's Big Blue for goodness sake, they've patented the meaning of life! :) The feature I'm most interested in is a new little Chat icon on the side of the page. You can see it here.

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10 Reasons why I like Blogger - Part I

Anything Goes Marketing

I use the " XBlog This " feature which helps me create Technorati tags. Interesting features - There really isn't anything that other blog platforms don't have but you have the basics and hey, it's free. Interesting features - There really isn't anything that other blog platforms don't have but you have the basics and hey, it's free.

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. A recent improvement has made this feature even more valuable – integrating with LinkedIn. Blogger tip: While I use Blogger, you can use any blogging platform that works for you.

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Email Tip - How to Improve Open Rates

Anything Goes Marketing

This feature is something that a user can turn on and off. This was probably the best feature of Outlook 2003 as you can quickly scan emails as they come in. In any case, unlike the AutoPreview, I would say that most Outlook users have this feature turned on. Google's Gmail also does something similar.

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USA Today is Web 2.0. OK

Anything Goes Marketing

Readers can recommend comments that they like and also report those people that abuse this feature. Interactive Features Keep 'em Coming Back : If you and your spouse want to have your own celebrity name like Bennifer or Brangelina, check out the Celebrity Couple Name Maker. (My My wife Allie didn't mind "Chadlie").

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. If you go to Radian6’s home page , they’ve included a banner that says “ See what they are saying about us on Twitter ”.

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