ANNUITAS

OCTOBER 5, 2023

The key is how Salesforce continues to evolve not just the product portfolio, but its overall pricing models to make sure value is received on both sides as AI makes it easier, if not necessary, for more individuals in the company to access and make use of Salesforce data and features.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

OCTOBER 4, 2016

It reduces the amount of time it takes to build out a program or an email, simply by cloning an existing program or email with identical features. Cloning gives users the ability to replicate programs, assets, and lists identically. Just be sure to update the information relevant to the new program or asset.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

JUNE 25, 2020

As a result, we decided to shift and align product benefits earlier in the buying process by focusing on the unique features of our software (the simplicity and intuitiveness of the user interface and the rapid development of new functionalities). Buyer feedback on our product was overwhelmingly positive.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

OCTOBER 4, 2016

It reduces the amount of time it takes to build out a program or an email, simply by cloning an existing program or email with identical features. Cloning gives users the ability to replicate programs, assets, and lists identically. Just be sure to update the information relevant to the new program or asset.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

MARCH 18, 2019

A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. Battling Random Acts of Demand Marketing.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ANNUITAS

NOVEMBER 19, 2013

Featuring 1,200 breakout sessions and an expo floor boasting 350 exhibitors; it certainly has become the most expansive software conference in the world. Blog B2B Marketing cloud computing Dreamforce 2013 Marc Benioff Salesforce1 Sean Penn UCSF Benioff Children’s Hospital'

Conference 100

Conference B2B Marketing Software B2B 100

ANNUITAS

OCTOBER 29, 2013

The master exclude functionality in marketing automation is like the find and replace feature in Microsoft Word. Blog Buyer persona marketing automation master exclue progressive profiling Strategic Demand Generation'

Marketing Automation 100

Marketing Automation Automation Buyer Personas Demand Generation 100

ANNUITAS

MARCH 29, 2016

Expected to attract more than 6,000 marketers from around the globe, the event will feature thought-leadership, educational sessions, workshops, and trainings to empower marketers of every level to succeed in today’s digital era. The post ANNUITAS Named Finalist for Marketo Revvie Award appeared first on ANNUITAS.

Marketo 100

Marketo Enterprise Management Marketing Management Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 21, 2018

Marketo’s core business and ‘street cred’ is still B2B today, and features such as Revenue Cycle Modeler are best-in-class for managing complex Lead Management flows through a Demand Process. . – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MARCH 8, 2022

But most companies don’t take advantage of this feature. You’re only using a live operator or a bot, not both. The best chat tools can respond to interactions either with a chatbot or a live person. Your chat tool needs to know when to move a lead from bot to person.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

APRIL 23, 2014

Featuring questions covering a variety of B2B marketing topics, including content strategy, lead management, lead nurturing, buyer persona development, and the marketing technology stack the survey has already garnered interest from a variety of places.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? He/she has access to most features within the marketing automation platform, with the exception of system administrator privileges. The Sales User.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

AUGUST 30, 2018

Creating content targeted to each stage of the buyer’s journey (not just end-stage feature-and-benefit promos). Brand: Cultivating the Revenue-Focused CMO where we describe a revenue-focused marketing team as: Working with the sales team to map the buyer’s journey for your products and services.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

JANUARY 8, 2015

However, if you choose to not integrate your MAP with your CRM not only are you losing features and functionality, you are limiting the visibility you will have into the buyers interaction with your content and the path they have taken to purchase. Integration with your CRM. The benefits of a MAP are significant.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

ANNUITAS

OCTOBER 7, 2020

What the two companies bring together helps to build a fuller featured platform around targeting, qualification, web personalization and intent. No one would argue that Engagio wasn’t good at its core functionalities, but it definitely needed a more contextual home in a tech stack.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

SEPTEMBER 22, 2016

Each platform is ever-evolving, releasing new functionality and features to address the needs of marketers to better serve our buyers. The beauty of a marketing automation platform is that you’re able to do more with less resources (although an extra headcount never hurts).

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

SEPTEMBER 22, 2016

Each platform is ever-evolving, releasing new functionality and features to address the needs of marketers to better serve our buyers. The beauty of a marketing automation platform is that you’re able to do more with less resources (although an extra headcount never hurts).

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

APRIL 15, 2014

More than 7,000 members have been certified under the CIPP program, which has branched out to feature specializations in US (CIPP/US), EU (CIPP/E), Canada (CIPP/C), U.S. Build it in to new products and features right from the start to save a lot of time and resources later. government (CIPP/G) and IT (CIPP/IT).

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

DECEMBER 20, 2018

This was the year Gartner released its first global magic quadrant for personalization engine software solutions , noting its featured vendors had projected a 35% increase in revenue between year over year.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

ANNUITAS

FEBRUARY 11, 2016

It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. We got a sneak peak of the new Program Canvas and Insight Dashboards.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

MARCH 31, 2016

If complex slide ware is the issue, try using the build feature to break down concepts and diagrams in an easier to digest manner. When training material is written, use plain language whenever possible. If jargon is necessary, be sure to define it ahead of time.

Training 100

Training Tips Paid Search Agency Creativity 100

ANNUITAS

AUGUST 8, 2011

Featuring some of the experts in marketing measurement and lead management, the series will cover the different channels and touch points available to marketers today. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

ANNUITAS

SEPTEMBER 7, 2016

Statistically speaking, the most downloaded, engaging, effective content offers feature one of two things: strong opinions or original research. B2B companies would be better off starting with some advice that was shared by the final keynote speaker of the morning, Andy Crestodina from Orbit Media.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

ANNUITAS

MAY 9, 2016

There are many days, weeks and even months during the year that we all get so bogged down and busy in our day-to-day tasks that we can’t stop to attend an educational webinar or take the time to read blog posts about new features and functionalities for products that we work in every day.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

SEPTEMBER 22, 2016

Each platform is ever-evolving, releasing new functionality and features to address the needs of marketers to better serve our buyers. The beauty of a marketing automation platform is that you’re able to do more with less resources (although an extra headcount never hurts).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. It turns out, he knew quite a bit.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

DECEMBER 23, 2016

When product-focused marketers are the only group tasked with creating content, you run the risk of having that content focus on features and benefits rather than the buyer’s needs at every step of the journey.

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

ANNUITAS

FEBRUARY 2, 2016

When product-focused marketers are the only group tasked with creating content, you run the risk of having that content focus on features and benefits rather than the buyer’s needs at every step of the journey.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

ANNUITAS

SEPTEMBER 14, 2023

At Inbound, the primary announcements were on the additions to the platform, the injection of more AI powered tools and features and some pricing news. AI Ties It All Together The company made several announcements regarding new features built on or integrated with Generative AI platforms. Let’s dig into each.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130

ANNUITAS

APRIL 28, 2015

When they look at it in this perspective, it puts into context why they shouldn’t lead conversations about product features. They need to understand that the ultimate goal of their work is to solve customer problems, and drive growth and innovation for their company.

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

SEPTEMBER 9, 2015

It needs to be relevant to the buyer’s interests, not explicit about your features and benefits. The dirty secret of quality content marketing is that creating it is not enough. It actually needs to be good. It needs to be interesting. Don’t get me wrong.

Content Marketing 100

Content Marketing Planning Work Management Marketing Management 100

ANNUITAS

OCTOBER 2, 2012

I also know from the time we have spent working together that she works remotely, that she likes to use the camera feature on the weekly team calls, that she is outcome-focused, that she is a forward-thinker and is making great strides in aligning with sales.

Ideal Customer Profiles 100

Ideal Customer Profiles B2B Sales Paid Search Agency Planning 100

ANNUITAS

OCTOBER 2, 2012

I also know from the time we have spent working together that she works remotely, that she likes to use the camera feature on the weekly team calls, that she is outcome-focused, that she is a forward-thinker and is making great strides in aligning with sales.

Ideal Customer Profiles 100

Ideal Customer Profiles B2B Sales Paid Search Agency Planning 100

ANNUITAS

SEPTEMBER 3, 2020

To be fair to SalesLoft, their technology offers the ability to set up an unsubscribe , but many organizations disable this feature. These emails typically lack any real substance, provide no useful content, and rarely have an unsubscribe link. (To

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

JANUARY 6, 2015

I read an article over the holiday break that spoke about how marketing automation is advancing with features, the ability to integrate and how these vendors are improving training. Ensuring that specific content is created to Engage, Nurture and Convert along the buyers purchase path (currently only 28.3% Don’t Start With Technology-.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

MARCH 10, 2011

Marketing automation allows for the consistent and repeatable communications to buyers, tracks their behavior, and allows for lead qualification, data segmentation, metrics and other features. Marketing automation should not be looked at as being able to deliver demand generation strategy or lead management process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100