Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, microblogs (Twitter, Friendfeed , etc.),
120 
Let's personalize your content