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Trade Shows: What’s The Real ROI?

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Trade shows have been a staple in the business world for decades. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI?

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5 Tips to Maximize Your Trade Show ROI

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Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI.

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6 Trade Show Marketing Do’s & Don’ts

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In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). Which trade show holds immense importance for building products marketers?

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Maximizing Your Impact: Elevate Your Trade Show Performance

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Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers. FAQs Why do companies invest so much in trade shows?

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Old B2B Marketing Tactics that Still Work Today

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Trade Shows Despite all of the new technology making it easier to communicate with people remotely across seas, there is nothing better for a long-term business relationship than face-to-face correspondence. Trade shows allow representatives to see your products and your brand up close.

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Is Your Brand Ready for the Big Show?

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It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

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5 Things To Do for Your Post Show Wrap-Up

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You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.