Product Webinars, Case Studies, Data Sheets, FAQs, and free demos are example of evaluation-stage offers. Facebook Sponsored Stories - With this tool, you can pay to highlight a post or action from a Facebook fan (business pages have “fans”) of your business. The most popular form of Sponsored Story is a page “like,” although the tool can be used for check-ins or any other type of user action. Twitter Promoted Accounts - You can use this option to quickly build up followers interested in the type of product or service your brand provides. What is a MOFU offer? MORE >>

It’s important to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+, and YouTube , but for goodness' sake, you're only human! ” Community managers are typically the ones running Twitter and Facebook accounts and will also be the ones responding to complaints. If your service isn’t working and a community member is angry enough to go ranting about it on Twitter, you've definitely caused an inconvenience. Even if you put "Tweets are my own" in your Twitter bio, people see your thoughts aligned with your company. MORE >>

Google Reader is a very popular online tool for reading RSS feeds. Discover is a little tool that works in two ways: Recommendations Tab: Google Reader analyzes your existing feeds and makes suggestions for feeds you might like, based on a number of parameters. This is no different for Google Reader, which has a great FAQ page that will answer a lot of your questions. Tools. Track Google via Twitter [new]. Tools. Translate Tools. Twitter. YouTube. Google Tutor. Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. MORE >>

If you find this approach of navigating through URLs difficult, there are free site crawling tools out there that will index all the URLs on a given website and export them into a spreadsheet for you -- I've used Xenu Link Sleuth for this purpose successfully. You can also, however, make use of several free and paid tools out there that help you more comprehensively evaluate your competitors' search engine optimization. If you're a HubSpot customer, for example, you can input competitor sites into our Competitor Tracking Tool for a more quantitative approach. Twitter. MORE >>

The photographers are all kicking it at flickr, the chatterboxes are tweeting away at Twitter, and you got your musicians over at last.fm We first gave you a place to show off what you are up to with New With Me, and gave you the tools to find out what places you hang out at. We are taking that last step further and showing you the neighborhoods where your friends hang out, and giving you the tools so you can hook up and hang out there together! Lets say you are connected with Jane on MyBlogLog and are chatting it up with her on twitter and sharing photos on flickr. MORE >>