These can offer some of the best mileage and results of any marketing tool. Twitter Twitter is a social media darling for any product launch, service or business. How many times was your vanity URL used? Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. MORE >>

Simply note the URLs on which you find these, but keep in mind that during Step 2, you may come across more places on the site where content is housed. If you find this approach of navigating through URLs difficult, there are free site crawling tools out there that will index all the URLs on a given website and export them into a spreadsheet for you -- I've used Xenu Link Sleuth for this purpose successfully. For example, you would know this URL houses a case study without having to click through. URL architecture. Twitter. Right? Blog posts. MORE >>

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use heat map tools like CrazyEgg to see how people relate to your site. Add Flog Blog, and several other RSS tools. Podcast content can have links to your URL and might draw awareness back to your content, too. Use your listening tools to stay active in pertinent discussions. Another promotional tool: guest blog on other sites. twitter. chrisbrogan.com. MORE >>

Google Reader is a very popular online tool for reading RSS feeds. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. And finally, if you put in a site URL or feed URL, it will add the correct feed for you. Discover is a little tool that works in two ways: Recommendations Tab: Google Reader analyzes your existing feeds and makes suggestions for feeds you might like, based on a number of parameters. Tools. Track Google via Twitter [new]. Tools. Twitter. MORE >>

StumbleUpon is a valuable tool as a reader or a blogger. All I have to say is that I tried out the RSS feed recently and think it is a useful and effective tool. January 2nd, 2008 8:48 am. […] 12 Filtering Tips for Better Information in Half the Time | The Blog of Author Tim Ferriss - Nice overview of information management tools from the guru of efficiency. Subscribe to followup comments via RSS | TrackBack URL. Also, please use cursing artfully if you must, and put your URL in the "website" field and not in the comment box. Follow Tim on Twitter. MORE >>