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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. SEO Tools. SERP Snippet Optimization Tool. How we use it : This is a very handy tool for us when we perform competitive analysis.

What Are UTM Tracking Codes? [FAQs]


But actually measuring the impact of can be kind of tricky without the right tools. Sure, you know that Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. An example of UTM codes is highlighted in the URL below in orange: [link] ?utm_campaign=blogpost

FAQ 29

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Smart. Nifty.

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11 Easy Social Media Tips and Tricks


And while just adding Twitter , Pinterest, Facebook, and Google + icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter). This week I am going to just take it back to basics.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media


Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. Advertising on Twitter. That said, by far the most novel and potentially game-changing social advertising tool Twitter has to offer, in my humble opinion, is Twitter Cards. increase from 2014.

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Post a comment or leave a trackback: Trackback URL. Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? To find the best and most relevant content and bring it forward. Good stuff man.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Start using a web reporting tool (i.e. One good tool is Yahoo’s Site Explorer. Follow her on Twitter at @Cre8d.

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LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

Change Your LinkedIn URL. When you create a public profile on LinkedIn, it generates a random URL for your profile. To edit the URL of your LinkedIn profile go here. Try adding your name in the URL to improve the Google rankings of your profile when people search for your name. Friendfeed Twitter Linkedin Facebook. Read FAQ. Tags: feature , hacks , linkedin , Internet , Tools. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. email.

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How to Conduct Competitive Analysis to Step Up Your Content Strategy


Simply note the URLs on which you find these, but keep in mind that during Step 2, you may come across more places on the site where content is housed. With the spreadsheet of site URLs, you can categorize the content based on either the URL architecture, or if the content asset type is not apparent from the URL architecture, clicking through to the site to make that determination.

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Ultimate 2015 Competitive Analysis Checklist for Hospitals


Alexa Traffic Rank – Indicates how popular a certain URL is with users of the Alexa Toolbar and is calculated using a combination of average daily visitors and page views to the URL over the past three months. Guided shopping tool. Tools (ex. Twitter account. It makes sense that you’re curious about your competitors. Overall Factors. Articles. Guides.

101 Signs You're an Inbound Marketer


Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. You use tools to streamline as much of your marketing as possible. You have a favorite URL shortener. You celebrate your Twitter anniversaries.

FAQ 12

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

Google Reader is a very popular online tool for reading RSS feeds. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. And finally, if you put in a site URL or feed URL, it will add the correct feed for you. Discover is a little tool that works in two ways: Recommendations Tab: Google Reader analyzes your existing feeds and makes suggestions for feeds you might like, based on a number of parameters. Tools. Track Google via Twitter [new]. Tools. Twitter.


Content SEO

delicious b2bmarketing

Optimizing FAQ’s and product support information can provide answers to customers before they call support. What URL is that video directing its traffic to - does it follow a natural progression. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. How many off site? How many off site? How many off site?

How to measure 5 popular social media channels

delicious b2bmarketing

These can offer some of the best mileage and results of any marketing tool. Twitter Twitter is a social media darling for any product launch, service or business. How many times was your vanity URL used? Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign.

35 Ways to Market Your Blog

Junta 42

Include the blog URL in your email signature.   Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., Listen to customer issues on Twitter and respond with links to blog posts that answer their problems. Use the blog as your customer FAQ. Leverage Google's keyword tool to find the terms that your customers are looking for. It never fails. Promote it on your website.   Blog on Print.


Buzz Marketing for Technology

The photographers are all kicking it at flickr, the chatterboxes are tweeting away at Twitter, and you got your musicians over at We first gave you a place to show off what you are up to with New With Me, and gave you the tools to find out what places you hang out at. Communities - display name, site name, site ID, site URL, and tags. The MyBlogLog Blog. rocking out.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. Here are five ways to approach B2B Twitter engagement: 1. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users.

B2B 0

62 Experts Share Their #1 Actionable SEO Technique


That’s right: a mini-FAQ at the bottom of each page. Monitorbacklinks can give you a list of URLs your competitor gets on a weekly basis. There are other tools you can use, but to give you automatic reporting, this is probably the best fit for you. This will give you a list of the URLs on your domain and their associated CTR in Google SERPs. Write Quality Content.