Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
Customer Experience Matrix
DECEMBER 20, 2012
So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Indeed, the company says as much in its FAQ on the deal : “Oracle plans to integrate several of its key technology assets, such as Big Data and Business Intelligence, to deliver enhanced value to Eloqua’s products.”
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