The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Content Marketing Product Marketing content marketing editorial calendar framework marketing collateral sales enablement siriusdecisions'

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Content Marketing Product Marketing content marketing editorial calendar framework marketing collateral sales enablement siriusdecisions'

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

MARCH 13, 2012

A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups. Second Phase: Build out Product Group pages with more detail on Furniture, Bar Supplies, Kitchen Supplies, etc. Subcategory of Products: FAQs.

Planning 100

Planning Allocation Ad Building Content 100