SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

MAY 11, 2010

If you’re looking for a good primer, I suggest you check out the Email FAQ. Check out their white paper, Your Reputation Holds the Key to Deliverability. Top 5 Resources for Email Deliverability was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Deliverability 48

Deliverability Resources FAQ Aggregators 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? A Frequently Asked Questions (FAQ) page may seem like an old idea, but with well though-out content, categories and search options it may be just the thing that helps answer a customer question and avoids a grumpy situation. Think about all the messaging tools at your disposal.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Huptech Web

OCTOBER 27, 2023

Some of the Best Practices for Gated Content as a Marketing Strategy FAQs – Frequently Asked Questions Maximize Your Marketing Strategy By Leveraging Gated Content Introduction Can we use marketing to gather customer information without making them feel invaded? Which One Should I Choose – Gated or Ungated Content?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. At this stage, marketers can work with sales and support to create a robust FAQ or knowledge base that employees and potential customers can access.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120