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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! Must Read: MQL vs SQL: Which Lead Matter More & When? As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. But what happens after that initial spark of interest?

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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. Or did they?

FAQ 96
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Structured Data for FAQs

RebelMouse

We discovered that with their latest update, Google is showing more FAQ rich results in search and it is a ranking factor that helps you boost your position on competitive posts. During our initial tests, we confirmed that FAQs appear higher in search results (in some cases even 10 positions up!). Why is FAQ Structured Data Important?

FAQ 52
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Predictive Lead Scoring FAQs

Lattice

With all of the noise in the predictive lead scoring space, it is easy to get lost in the clutter.

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Generating High-Quality Leads: Top 5 Strategies

SalesGrape

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any company. In this article, we will explore five proven tactics that telemarketers can implement to generate high-quality leads. Personalization is key in capturing the attention and interest of potential customers.

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How to Add FAQ Schema to Any Page Using Google Tag Manager [Easy Guide]

SEMrush

Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search. While implementing FAQ structured data may not lead to higher ranking positions, it can lead to capturing more visual real estate, leading to a higher click-through rate.

FAQ 103
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Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

Marketing as a whole is not a numbers game, but lead generation certainly is. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Lead generation is a crucial numbers game in marketing. FAQs What is the role of lead generation in marketing?