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SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)

SendX

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. If you have services to sell to businesses, LinkedIn may be your best bet. Write articles on LinkedIn for your connections and the broader audience. How do you best reach decision-makers in a time of ever-changing rules?

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7 Ways to Optimize Your Lead Management Process

Scoop.it

Lead management results will depend heavily on the strategies and tools you choose, so consider trying different methods to find potential customers on social media, such as using LinkedIn automated messages or prospecting on Facebook, to stimulate and capture people’s interest in your product or service.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

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Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn Platform-Specific Resources.

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Top 10 B2C Lead Generation Strategies

LeadSquared

Without a lead generation strategy that is properly thought through, your company will struggle to make sales and expand at an acceptable pace. Traditional lead generation strategies that focused on one-way communication will not cut it in the connected world of today. B2C lead generation strategies. B2C lead generation FAQs.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.