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Why Your Content May Not Get Traffic: Content Marketing Strategies

Navigate the Channel

Let your audience know about your valuable content to generate interest and drive traffic. RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience. WHY IS IT NOT HAPPENING?

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Sites would compete to rank for keywords without Google’s new elements distinguishing them in the results. If you rank in the top five for the given target keyword, becoming a featured snipped is a huge opportunity. These are locations that Google deems relevant to the user’s keyword. Image Pack. Shopping Results.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Use localized keywords. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. I start at the same place every time: Keyword research. All of the above?

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” Let’s start a conversation.

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools.