Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. I spent some time playing with Techrigy yesterday, using the free version available on their Web site. But it did give a good flavor for the system.
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