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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Two of the stats revealed.

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7 more ways you can recycle old content

Biznology

Recycle tip #2: Can you update a post with new information? Review your old blog posts and see if you can update them with the latest information. That way, viewers could click through to your site for more information – and your post gets more views. Recycle tip #4: Can you turn a blog post into a podcast topic?

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How long should your online business video production be?

Biznology

We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. As you travel down the funnel, your video content marketing strategy might include website video FAQs that are aimed at increasing your SEO position and drive traffic to your site.

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Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!

Biznology

No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. Don’t you want Google pick your knowledge base for the users who are searching for related information? Got my point? Of course, you do.