Trending Sources

What Is CSS? [FAQs]

Hubspot

With CSS you can create rules to tell your website how you want it to display information. It’s only when you want to start customizing the look of a site that you need to delve into CSS. Then you link that style sheet to your HTML, and, voila, your site will now obey the rules you’ve set forth in the CSS style sheet. Today’s question: What is CSS? This is one we get a lot.

FAQ 26

What Is a Landing Page? [FAQs]

Hubspot

Instead, we would call any page on the web on which one might land a "web page," whereas a "landing page" is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor''s information through that form. It must exist solely for the purpose of capturing a visitor''s information through that form. That''s how this post was born. Trust me.).

Hello Ello: What You Need to Know About This New Social Networking Site

Vertical Response

In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns? Those interested in joining may request an invite on the site, but those invitations are slow in coming. Ello is totally ad-free.

Sites 44

What Is Browser Cache? [FAQs]

Hubspot

And there lies your first problem: For some reason you can’t comprehend, your web browser is still showing the previous version of your site. but do we really know what it is? I’m willing to bet the majority of us have thought about our browser cache as some magical place that we have to go to and clear every so often so our site and others render as they should. Design

FAQ 18

Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask

Hubspot

Now, the site has over 70 million active users , and marketers around the world have embraced it as a legitimate social media marketing channel. As mentioned, the site has millions of devoted followers. Evidence hints that the site isn''t dwindling in popularity anytime soon. 5) Isn''t Pinterest just for women? Did you know that Pinterest is turning four in March? Which ones?

FAQ 44

What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]

Hubspot

Remember the last time gave over your credit card information on a website? Somewhere near the form fields where you put in your credit card information will usually feature one of these images: These are trust seals. They are there to help reassure you that your sensitive information is secure with the company and/or website you''re giving it to. Great headline? Check. Check.

Missteps to Avoid in Your E-Commerce Site Design

Sazbean

commerce site to be as efficient as possible, and enjoyable to use. Like any information site, it’s important that the visitor/customer has a positive experience and will want to come back over and over again. commerce site layout: Don’t Assume That Customers Understand Security It’s quite possible that many of 2013′s e?commerce Be obvious.

POS 31

How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. Prospects who are ready to buy get confused, frustrated, or lost on the site – and fail to convert. Long-term Focus.

Plan 28

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Add links to download full PDFs from your site. Link back to the full case studies on your site.

The Customer Service Arms Race

Contently

But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. But worrying about which department should own a website’s FAQ section is like worrying about whether Pharrell Williams makes pop, soul, or hip-hop music. Off site, on app. Chat with us.

How long should your online business video production be?

Biznology

We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. As you travel down the funnel, your video content marketing strategy might include website video FAQs that are aimed at increasing your SEO position and drive traffic to your site. Will people watch more than 30 seconds?

Video 91

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. This is happening even with the content sites of Fortune 500 companies. Is there a title? Keyword.

Dwell 114

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

How we use it : This tool assists our SEO team significantly with creating CTA buttons because it enables us to visually see what the button would look like on the site before pushing it live. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. FAQ Fox. SEO Tools. SERP Snippet Optimization Tool.

How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.

Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Video FAQs that answer common buyer questions. Like this post?

6 Customer Care Channels Your Ecommerce Company Needs

Hubspot

FAQ Page. Don’t ever let a question go unanswered on your FAQ page. It’s true that a large FAQ page can become unwieldy, so be prepared to group questions in categories to make them easier to find. Just be sure to include related keywords for the search function so that queries answered with in the FAQ page don’t turn up zero results due to phrasing issues. Contact Form.

From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing

Act-On

We see lots of FAQs, but too often they present simple questions and poor quality answers. Don’t leave this area on your site with no control, because it can be abused by spam or trolls. One example of this is Return Path , who offers you a guide for protecting your email from corporate fraud after visiting their site. Let me be clear: There is nothing wrong with blogs.

FAQ 53

Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

You won’t keep visitors on your site for long; it will be “click and bye-bye.” This happens on blogs of thought leaders where there’s a focus on quality information and not much in the way of call to action. What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site.

3 Things You Need to Know About SEO This Year

Modern B2B Marketing

Teenagers use it increasingly for homework help—searching for information on the web—and these habits are likely to continue as they enter adulthood, when they will use voice search to make appointments, place orders, and make major purchases. These strategies can usually be incorporated by including FAQ content that is designed with SEO in mind. Mobile is Always Growing.

FAQ 55

7 more ways you can recycle old content

Biznology

Recycle tip #2: Can you update a post with new information? Review your old blog posts and see if you can update them with the latest information. That way, viewers could click through to your site for more information – and your post gets more views. Recycle tip #5: Can you pull tidbits from various blog posts and turn them into a FAQ guide? Recycle it! These

FAQ 58

The 4 Cs of Social Media

B2B Marketing Insider

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. It can include 140 character tweets, photos, brief product updates or FAQs. closely follow people on Twitter who are active in sharing information relevant to my job. At the same time, it is just another marketing channel. The reason is context.

FAQ 21

The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. What information do they seek out online? During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.

B2B 95

The SEO Journey – How long before you start seeing results?

Webbiquity

How much content is uploaded on the site. For larger or more complicated sites, the research and discovery phase can spill over longer than a month. Basing on results of the audit, you will make modifications to the site. Sometimes, the site requires a complete overhaul, a process that can take several months. Guest post by Jack Dawson. Old vs. new SEO. Month #2.

SEO 83

A Beginner's Guide to Conversion Rate Optimization

bizible

At its core, CRO is discovering the path a user takes on your site a nd improving it to create the best and easiest route for a visitor to convert into a customer. It could be signing up for a newsletter, creating an account on the site, scheduling a demo, or anything else you decide. You pay to keep it running and pay, via paid search, for a portion of the users who visit your site.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Home > Publications & Products. > Information Outlook Online. > Information Outlook Online. > 2001. > June 2001. > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. 5, N0. 6, June 2001. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information. Information. Information.

FAQ 2

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

From this point, you can estimate the budget or resources to ask for to secure the new content from your pool of respondents. 3.     Create communications – You’ll want a few tools and templates such as follow-up notes, thank-you and engagement emails, voice mail scripts, and FAQs for internal staff and customers about advocacy opportunities. What’s that, you might ask? Impressive.

FAQ 47

How Do I Modify My App's Share Text? [SnapApp FAQs]

SnapApp

Facebook Timeline, Twitter feed, or other social networking site. You can do this by going to manage.snapapp.com and typing in your log-in information. This will replace the defaulted " Check out this site where I took this quiz! ". Go to the site where your app is deployed, complete that app (whether it be taking a quiz or answering a poll question, for example), click on the share buttons, and check either your Timeline or Twitter feed - or any other site where this message can be shared - for the new share text message! Doing this is simple with SnapApp!

Three Ways to Rock Organic Search Results

Vertical Response

It also gives you actionable tips to better optimize your site for search. WooRank provides this information during a free 7-day trial, and for a small fee , you can get other features. 2. Link to success – Search engines look for signals when recommending your site to searchers. Do some quick research to determine which content on your site may be lacking.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Types of business communities and ideas for success metrics: - Customer support (staff and/or peer-to-peer support) – faster resolution of customer issues - FAQ/knowledge base – reduction in support calls - Market research – reduction in cost for focus groups, faster turnaround for research projects - Partner programs – reduction in outreach costs through. Not making that up. Thanks for.

9 Things Your Online Store Should Have To Keep Customers Happy

Vertical Response

Here’s a quick checklist of things that your site should have to meet customers’ expectations. 1. Shopify can help you add shipping tools to your site. 5. This tool can help you create and add a search bar to your site. 7. If you’re using a WordPress site, you can install this option in a few easy steps. 8. Social media icons. An About Us page.

How do I Deploy Multiple SnapApps to Multiple Facebook Tabs? [SnapApp FAQ]

SnapApp

These Favorite Tabs give Facebook users the ability to highlight important information in hopes to direct users to additional content. Go to this site and use your log-in information to access the app manager. As it is a feature of Facebook's Timeline, you may have noticed that there are now 12 customizable "Favorite Tabs" that appear underneath your cover photo.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

We need to stop using pushy, promotional content that we wrongly presume is “informative” and “educational”. If you are stuck with an automation tool that does not perform the critical function of integrating prospect activity with the referral source of information, you are missing out on some very pertinent and valuable data points. Silence. Looks exchanged around the room. Panda?

How Can Content Marketing Generate Leads?

NuSpark

Links, simply put, equal lead generation by bringing more visitors to your site. Both high and low level FAQ’s. By creating content like these items, you are basically offering a service to others, and a reason to visit your site. The most common form of off site placement is the guest post or guest blog. How Does Content Marketing Work? Rate Calculators.

FAQ 37

Starting to Think About Purchasing B2B Marketing Services?

Marketri

Some of these meetings would be considered early stage in the buying cycle, meaning the business owners were simply gathering information about marketing. While I have occasionally been asked some questions “out of left field,” for the most part, there are some frequently asked questions (FAQs) during each stage of the buying cycle. Part One of Three. What is Marketing? A.