What Is CSS? [FAQs]
SEPTEMBER 16, 2013
With CSS you can create rules to tell your website how you want it to display information. It’s only when you want to start customizing the look of a site that you need to delve into CSS. Then you link that style sheet to your HTML, and, voila, your site will now obey the rules you’ve set forth in the CSS style sheet. Today’s question: What is CSS? This is one we get a lot.
What Is a Landing Page? [FAQs]
AUGUST 6, 2013
Instead, we would call any page on the web on which one might land a "web page," whereas a "landing page" is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor''s information through that form. It must exist solely for the purpose of capturing a visitor''s information through that form. That''s how this post was born. Trust me.).
Hello Ello: What You Need to Know About This New Social Networking Site
OCTOBER 7, 2014
In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns? Those interested in joining may request an invite on the site, but those invitations are slow in coming. Ello is totally ad-free.
What Is Browser Cache? [FAQs]
DECEMBER 27, 2013
And there lies your first problem: For some reason you can’t comprehend, your web browser is still showing the previous version of your site. but do we really know what it is? I’m willing to bet the majority of us have thought about our browser cache as some magical place that we have to go to and clear every so often so our site and others render as they should. Design
What Are Attribution Reports? [FAQs]
AUGUST 21, 2014
By using this information, they can then make better-informed decisions about where to invest their time and resources. Attribution reports pull that information together to show the number of times a blog post is viewed before the conversion. The information gathered in these reports helps marketers dissect which types of content perform better. So how do you do that?
What Are UTM Tracking Codes? [FAQs]
SEPTEMBER 17, 2013
Using Google URL Builder , add the URL, Campaign, Source, and Medium information into the selected boxes. 2) Use the Link in Your Marketing. If you already have Google Analytics set up for your site, Google will automatically track incoming campaigns. One crucial aspect of being a great marketer is being able to measure your success. What Are UTM Codes? Ex: utm_source=Facebook.
How Do Conversion Paths Work? [FAQs]
MAY 15, 2014
But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. On that landing page, the visitor can provide their information on a form in exchange for access to the offer itself. Simple enough. So how can you optimize yours?
Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
FEBRUARY 3, 2014
Now, the site has over 70 million active users , and marketers around the world have embraced it as a legitimate social media marketing channel. As mentioned, the site has millions of devoted followers. Evidence hints that the site isn''t dwindling in popularity anytime soon. 5) Isn''t Pinterest just for women? Did you know that Pinterest is turning four in March? Which ones?
What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]
MAY 19, 2014
Remember the last time gave over your credit card information on a website? Somewhere near the form fields where you put in your credit card information will usually feature one of these images: These are trust seals. They are there to help reassure you that your sensitive information is secure with the company and/or website you''re giving it to. Great headline? Check. Check.
Missteps to Avoid in Your E-Commerce Site Design
JANUARY 2, 2014
commerce site to be as efficient as possible, and enjoyable to use. Like any information site, it’s important that the visitor/customer has a positive experience and will want to come back over and over again. commerce site layout: Don’t Assume That Customers Understand Security It’s quite possible that many of 2013′s e?commerce Be obvious.
How to Build a Content Development Plan for Your Site
The Effective Marketer
MARCH 13, 2012
Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. Prospects who are ready to buy get confused, frustrated, or lost on the site – and fail to convert. Long-term Focus.
Retrofitting Blogs and Converting Industrial Websites into Blog Sites
Industrial Marketing Today
NOVEMBER 3, 2011
They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Add links to download full PDFs from your site. Link back to the full case studies on your site.
The Customer Service Arms Race
APRIL 19, 2016
But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. But worrying about which department should own a website’s FAQ section is like worrying about whether Pharrell Williams makes pop, soul, or hip-hop music. Off site, on app. Chat with us.
How long should your online business video production be?
JANUARY 20, 2016
We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. As you travel down the funnel, your video content marketing strategy might include website video FAQs that are aimed at increasing your SEO position and drive traffic to your site. Will people watch more than 30 seconds?
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. This is happening even with the content sites of Fortune 500 companies. Is there a title? Keyword.
The Simplest Ways to Make the Best of Content Marketing Challenges
MARCH 22, 2016
With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. What information do they seek out online? During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.
Include video content in your buyers’ journey
AUGUST 10, 2015
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Video FAQs that answer common buyer questions. Like this post?
How to enhance information absorption for your white paper?
Connect the Docs
MARCH 11, 2010
Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.
6 Customer Care Channels Your Ecommerce Company Needs
AUGUST 7, 2015
FAQ Page. Don’t ever let a question go unanswered on your FAQ page. It’s true that a large FAQ page can become unwieldy, so be prepared to group questions in categories to make them easier to find. Just be sure to include related keywords for the search function so that queries answered with in the FAQ page don’t turn up zero results due to phrasing issues. Contact Form.
From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
DECEMBER 31, 2015
We see lots of FAQs, but too often they present simple questions and poor quality answers. Don’t leave this area on your site with no control, because it can be abused by spam or trolls. One example of this is Return Path , who offers you a guide for protecting your email from corporate fraud after visiting their site. Let me be clear: There is nothing wrong with blogs.
The 4 Cs of Social Media
B2B Marketing Insider
SEPTEMBER 15, 2010
Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. It can include 140 character tweets, photos, brief product updates or FAQs. closely follow people on Twitter who are active in sharing information relevant to my job. At the same time, it is just another marketing channel. The reason is context.
3 Things You Need to Know About SEO This Year
Modern B2B Marketing
MAY 2, 2016
Teenagers use it increasingly for homework help—searching for information on the web—and these habits are likely to continue as they enter adulthood, when they will use voice search to make appointments, place orders, and make major purchases. These strategies can usually be incorporated by including FAQ content that is designed with SEO in mind. Mobile is Always Growing.
Key Content Marketing Strategy: Answer Readers’ Questions
Writing on the Web
MARCH 20, 2014
You won’t keep visitors on your site for long; it will be “click and bye-bye.” This happens on blogs of thought leaders where there’s a focus on quality information and not much in the way of call to action. What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site.
7 more ways you can recycle old content
FEBRUARY 26, 2015
Recycle tip #2: Can you update a post with new information? Review your old blog posts and see if you can update them with the latest information. That way, viewers could click through to your site for more information – and your post gets more views. Recycle tip #5: Can you pull tidbits from various blog posts and turn them into a FAQ guide? Recycle it! These
The SEO Journey – How long before you start seeing results?
MAY 5, 2015
How much content is uploaded on the site. For larger or more complicated sites, the research and discovery phase can spill over longer than a month. Basing on results of the audit, you will make modifications to the site. Sometimes, the site requires a complete overhaul, a process that can take several months. Guest post by Jack Dawson. Old vs. new SEO. Month #2.
Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
It's All About Revenue
DECEMBER 20, 2012
Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. Additional Information about the Merger and Where to Find It. Oracle is investing in marketing and in the cloud. So our customers will get a better Eloqua.
A Beginner's Guide to Conversion Rate Optimization
OCTOBER 5, 2015
At its core, CRO is discovering the path a user takes on your site a nd improving it to create the best and easiest route for a visitor to convert into a customer. It could be signing up for a newsletter, creating an account on the site, scheduling a demo, or anything else you decide. You pay to keep it running and pay, via paid search, for a portion of the users who visit your site.
The Small Marketer’s First Steps to a Customer Advocacy Effort
Stories that Sell
FEBRUARY 9, 2016
From this point, you can estimate the budget or resources to ask for to secure the new content from your pool of respondents. 3. Create communications – You’ll want a few tools and templates such as follow-up notes, thank-you and engagement emails, voice mail scripts, and FAQs for internal staff and customers about advocacy opportunities. What’s that, you might ask? Impressive.
Information Literacy in the Workplace - Special Libraries Association
Buzz Marketing for Technology
JUNE 27, 2008
Home > Publications & Products. > Information Outlook Online. > Information Outlook Online. > 2001. > June 2001. > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. 5, N0. 6, June 2001. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information. Information. Information.
How Do I Modify My App's Share Text? [SnapApp FAQs]
APRIL 9, 2012
Facebook Timeline, Twitter feed, or other social networking site. You can do this by going to manage.snapapp.com and typing in your log-in information. This will replace the defaulted " Check out this site where I took this quiz! ". Go to the site where your app is deployed, complete that app (whether it be taking a quiz or answering a poll question, for example), click on the share buttons, and check either your Timeline or Twitter feed - or any other site where this message can be shared - for the new share text message! Doing this is simple with SnapApp!
Three Ways to Rock Organic Search Results
DECEMBER 15, 2014
It also gives you actionable tips to better optimize your site for search. WooRank provides this information during a free 7-day trial, and for a small fee , you can get other features. 2. Link to success – Search engines look for signals when recommending your site to searchers. Do some quick research to determine which content on your site may be lacking.
What B2B Marketers Can Learn About Social Media From The US Air Force
The Forward Observer
DECEMBER 5, 2012
The guide includes detailed explanations on setting up a social media program , as well as FAQs such as these two which are directly applicable to B2B companies: Why should my organization use social media? Social media is a very influential communication tool that many people use to find and share news and information. Air Force. What if people make negative comments?
How to Ignore Annoying Strangers and Build an Online Community Your Way
grow - Practical Marketing Solutions
MARCH 12, 2015
Types of business communities and ideas for success metrics: - Customer support (staff and/or peer-to-peer support) – faster resolution of customer issues - FAQ/knowledge base – reduction in support calls - Market research – reduction in cost for focus groups, faster turnaround for research projects - Partner programs – reduction in outreach costs through. Not making that up. Thanks for.
9 Things Your Online Store Should Have To Keep Customers Happy
AUGUST 19, 2015
Here’s a quick checklist of things that your site should have to meet customers’ expectations. 1. Shopify can help you add shipping tools to your site. 5. This tool can help you create and add a search bar to your site. 7. If you’re using a WordPress site, you can install this option in a few easy steps. 8. Social media icons. An About Us page.
How do I Deploy Multiple SnapApps to Multiple Facebook Tabs? [SnapApp FAQ]
JUNE 16, 2012
These Favorite Tabs give Facebook users the ability to highlight important information in hopes to direct users to additional content. Go to this site and use your log-in information to access the app manager. As it is a feature of Facebook's Timeline, you may have noticed that there are now 12 customizable "Favorite Tabs" that appear underneath your cover photo.
9 Search Marketing Tips for Effective B2B Lead Generation
AUGUST 20, 2013
We need to stop using pushy, promotional content that we wrongly presume is “informative” and “educational”. If you are stuck with an automation tool that does not perform the critical function of integrating prospect activity with the referral source of information, you are missing out on some very pertinent and valuable data points. Silence. Looks exchanged around the room. Panda?
How Can Content Marketing Generate Leads?
APRIL 12, 2014
Links, simply put, equal lead generation by bringing more visitors to your site. Both high and low level FAQ’s. By creating content like these items, you are basically offering a service to others, and a reason to visit your site. The most common form of off site placement is the guest post or guest blog. How Does Content Marketing Work? Rate Calculators.
Starting to Think About Purchasing B2B Marketing Services?
FEBRUARY 5, 2013
Some of these meetings would be considered early stage in the buying cycle, meaning the business owners were simply gathering information about marketing. While I have occasionally been asked some questions “out of left field,” for the most part, there are some frequently asked questions (FAQs) during each stage of the buying cycle. Part One of Three. What is Marketing? A.
6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit
DECEMBER 8, 2015
You've been prepping your ecommerce site for a banner holiday season for months now. Tutorials are the perfect way to keep previous buyers coming back for more information. That means moving away from your ecommerce site, maybe never to return again. If, however, you cut out the third-party review sites and includie reviews right there on your own site, you keep buyers around.
12 Amazing SEO Infographics
AUGUST 18, 2010
Check out these awesome infographics for some visual instruction and information about SEO: 1. The Visual FAQ of SEO. 5. Use SEO to drive more visitors to your site! Search engine optimization (SEO) is an industry and practice in constant flux. Order of SEO Operations. 2. SEO Tactics. 3. Search Engine Marketing ROI. 4. SEO vs. PPC. 6. SEO Check List. 7. SEO Factors. 8.
Answers to 18 SEO Questions You Were Too Afraid to Ask
MARCH 12, 2014
Answers to SEO FAQs You Were Too Embarrassed to Ask. 1) What is SEO? For more information, check out this post. 2) What''s the difference between organic vs. paid results? Internal links are links on a page on your site that go to another page on your site. This is a page that gives search engines information about the pages a company wants indexed or crawled.
Ecommerce Website Design for Different Buying Styles
AUGUST 5, 2015
simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? Have all information easily accessible, from sizes and colors to good and bad reviews. FAQ pages, suggested links, tutorials, statistics, and any other information that might prompt a purchase should be easily found on every product page. Or are you? Impulse Shoppers.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online. It ideally should include: • The primary media contact’s name and contact information (including social network profile links).