Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution in the  way consumers obtain (and create) information. Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. Social Media And Your Personal Brand. MORE >>

You may want to keep this RSS feed a secret because it contains information about your other LinkedIn contacts. He launched this site in 2004. The Best Website Monitoring Services for Tracking Your Site’s Uptime. BlogAds Invitations Available for Bloggers & Site Owners. Digital Inspiration is an award winning technology site with over 5,000 articles, tutorials and how-to guides. Read FAQ. Write to me at amit@labnol.org if you have any comments, questions or suggestions about the site. Sites We Like. Export LinkedIn Contacts. MORE >>

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online. Combining rich content with careful organization and search capabilities,  they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. It ideally should include: • The primary media contact’s name and contact information (including social network profile links). MORE >>

Simple Idea #1: I discovered the first one when I was doing some online research and came across the Delivra site. This device is not an afterthought deep in the Web site. But I think this one device shows excellent insight into how a marketer can make it easy for business people to get and share information, and I applaud them for it. The idea is to put an FAQ page on a BtoB Website to enhance SEO. FAQ’s are more typically used on consumer product Web sites to present product information in an easy-to-use, accessible format. Save it. MORE >>

Slideshare Many readers like to skim, so Slideshare is a great way to disseminate key information. thought this was a great idea not only because it is something that can be passed along but also because it is something that helps you distill the most important information from your site. Create an email series If you have a lot of content on one topic, you may want to develop an email series that provides the information in a way that tells a story. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. Need Content? MORE >>