The Effective Marketer
SEPTEMBER 11, 2013
That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program.
The Effective Marketer
SEPTEMBER 11, 2013
That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program.
The Effective Marketer
MARCH 13, 2012
And as a consequence of that, you’ll have a site with content that effectively supports lead generation. Subcategory of Products: FAQs. If you do nothing more than get those simple points across, you’ll have a manageable number of pages to produce for the launch, and you won’t obscure the message with distracting details.
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